Cybersecurity marketing
Expert-led marketing content & thought leadership for cybersecurity companies
We’re Bora.
For 15 years we’ve worked with some of the most respected names in cyber, helping them carve out niches, scale, and be acquired.
Our team are all former cybersecurity practitioners, journalists, writers, marketers, & PR professionals.
Collectively, we have over 150 years of cybersecurity experience.
Clients
We only work with cybersecurity companies
Services & pricing
Engagements start from $4k per month or $10k per project. Our services are grouped into five core areas, each one supporting a stage of your marketing and sales funnel.
1. BRAND MARKETING & THOUGHT LEADERSHIP
Build brand awareness & trust. Be remembered & found.
Typical content includes:
- Blogs & other short-form content
- Backlinks, authority pages, & pillar pages
- SEO & GEO strategy
- Social media management
See more…
2. DEMAND & LEAD GENERATION
Generate interest. Capture demand. Convert leads.
Typical content includes:
- eBooks, white papers, & other long-form content
- Research reports
- Lead nurture campaigns
- Long-read articles
See more…
3. PRODUCT MARKETING & SALES ENABLEMENT
Shorten sales cycles. Improve conversion rates. Make buying decisions feel safe.
Typical content includes:
- Sales decks, 1-pagers, & battlecards
- Service definition documents
- Solution briefs & datasheets
- Website pages
See more…
4. CUSTOMER MARKETING
Retain & expand customer accounts. Reduce churn.
Generate advocacy.
Typical content includes:
- Case studies & testimonials
- Peer review programs (G2, Gartner Peer Insights)
- Cross-sell & up-sell programs
- Customer nurture campaigns
See more…
5. STRATEGY, TRAINING,
& CONSULTATION
Differentiate your product. Align sales & marketing. Build team strength.
We’ll make meaningful contributions to strategy throughout everyengagement.
For deeper partnerships, we also offer dedicated strategic engagementsto refine positioning and align teams — so you can charge more, closefaster, and stand out in your market.
Typical engagements includes:
- ICP & buyer persona development
- Positioning & messaging
- Category entry point (CEP) mapping
- Content strategy planning
See more…
Process
We act as a bolt-on team to existing marketing departments, working with minimal supervision to ideate, organise, create, and scale content output.
1. LISTEN
We want to understand your world, your challenges & goals, and your audience.
2. ASK QUESTIONS
We’ll explore what’s already working, what isn’t, and what success looks like.
3. SUGGEST
We’ll give you our ideas, frameworks, and content approaches that make a meaningful difference.
4. MEET
You’ll meet the people who will do the work — the writers, strategists, and editors who’ll become an extension of your team.
Partners
We work with a range of partners to create, publish, and promote content that connects with technical buyers and decision-makers.
Case studies
Pentest-Tools.com
Bora capture our positioning & values with nuance! They say it better than we do…
Fortra & Tripwire
Bora capture our positioning & values with nuance! They say it better than we do…
Thales
Bora capture our positioning & values with nuance! They say it better than we do…
Let’s chat!
We specialize in:
Strategy, messaging, & positioning
Content marketing
Demand & lead generation
Sales enablement & product marketing
Unsure what you need? Speak with our lead strategist for a free 30 minute consultation.
If we’re not the right fit, I’ll help you find someone who is.
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