Bora People
Bora was born out of the desire to make content marketing for cybersecurity companies as simple and successful as possible. We work as a bolt-on team to your marketing department, helping you improve your content marketing output, building on your success with less stress. At Bora, we take on your responsibilities and make them ours. We work with major brands in the cybersecurity industry to deliver what we promise: growth and high-quality sales leads.
Joe Pettit
Company Director
Joe Pettit is a business and marketing graduate from his hometown of Lincoln! He’s been working with Bora for 10 years now, but prior to working with Bora, Joe lived in the UK and had various jobs, including working in the legionnaires’ industry. Due to his inability to handle cold temperatures, he decided to move out to Spain after he graduated from university.
Joe has a wife and two kids and is an avid football fan and cyclist. Working with Bora allows Joe to be extremely flexible with how he works. Working from home or from the office, which is located in a small Spanish village, Joe ensures his days work for him and his other commitments. Whether that is starting early to get out cycling around the beautiful mountains of the Jalon Valley or working late to accommodate client calls – having the ability to be flexible and remote at the same time is extremely valuable.
At Bora, Joe is the company director. He is responsible for many aspects of the business, including content production, operations, and managing several client relationships, including Tripwire and Fortra. Joe’s strengths are focused on communication, relationship building and consistency, which is something all clients desire. This attitude and skillset have enabled Bora to grow through tough economic times as clients continue to rely on Bora for their marketing services.
Overall, Bora is a unique place to work. The team can live and work where they want, and the whole team really does work together to ensure the job is interesting, fun, challenging, and rewarding. Having the ability to connect with different people from different places is exciting, and learning from so many people and companies of all sizes ensures that each day is totally different from the last.
David Turner
Company Director
David has spent his career working in marketing for technology companies and started Bora in January 1994, back before companies had websites! David has always been a keen traveller and the inspiration for the company name came whilst visiting the island of Bora Bora on a round-the-world backpacking trip. David also started the online publication Information Security Buzz before selling it a few years later to concentrate on client content marketing projects.
David enjoys sports, especially playing football and padel tennis. He also loves exploring the world of wine and can often be found in a vineyard or bodega exploring the huge choice of wine in Spain.
The idea to move Bora from the UK to Spain came after creating the ‘Be There, Work There’ project for Intel, which combined various technology to enable remote workers to access their network from anywhere. It was incredibly slow, but a revolution in 2004! The ability to work remotely or have a digital nomad lifestyle has definitely not been an overnight success.
At Bora, David’s role is focused on business management and development, onboarding new clients, and building the teams to manage key projects. With a broad marketing background, David’s strength is bringing creativity to projects to expand campaigns beyond content marketing.
Creating an environment where work can be enjoyed as part of a healthy lifestyle has been his biggest achievement to date. The Bora team works with innovative global technology companies on interesting projects, but the work fits around their other commitments. At Bora, we always aspire to be one step ahead, and we strive to deliver great service, which can only be achieved with a happy, healthy team.
Emma Colburn
Emma joined Bora in 2019. Prior to that, she had worked in various marketing and commercial roles for some of the world’s biggest brands, including Coca-Cola and Unilever. As her career developed she discovered her professional passion comes from trying to understand ‘purchaser’ and consumer behaviour, and she was able to bring these skills into her role at Bora.
Emma splits her time between the UK and Spain, so having the opportunity to work at Bora was perfect fit for her. Although there is a central hub in Spain, many of the team, and all of the clients, are based all over the world. The tools and process the teams use ensure that there is seamless communication when developing ideas and working on client briefs.
Music is Emma’s passion outside (and often during) work. She sings in choirs both in Spain and the UK, regularly taking part in public performances. When not attending live music gatherings, Emma enjoys learning new instruments. Her latest addition is a 150-year-old English concertina which she plays at online and in-person folk music gatherings. She lives with her (very) patient partner and their dog.
At Bora, Emma works with clients to help them develop their cybersecurity content. She enjoys being part of a team who take pride in their work and strive to deliver the best products and services to their clients. This dedication to excellence means that everyone has time and space to work, not just on getting the job done, but finding ways to exceed expectations and create their best possible work, making Bora an extremely satisfying place to work.
Joanna Stevens
London-born Joanna graduated with a Master’s in writing for business and film and began a ten-year stint of freelance writing and social media management in the UK. Her copywriting and research projects were varied – anything from producing university study guides, scriptwriting real estate videos, interview writing, academic research, and creating web content for clients like Becks, I-Tunes, Finisterre, DX, and the Association of Illustrators.
Prior to taking her Master’s, Joanna lived in California for 14 years and desired once more to live in a similar climate. The cold weather just does not agree with her, so she decided to move to Spain. There she met and started working with David Turner, Bora’s Company Director, eventually taking on her current position at Bora as Content Specialist three years ago.
Working remotely helps Joanna stay on top of her many other interests, including ‘peak bagging’, a term she learned in California that can basically mean getting to any high point in your local area. Reserving that activity for special occasions, hiking along the beautiful coast paths is where you’ll often find her on the weekends. When she has downtime, she plays with her chihuahua or is involved in other activities like energy work and teaching Pilates.
At Bora, Joanna works closely with David, managing content production projects from beginning to end. Daily tasks include anything from editing, writing, managing other writers, and liaison with clients, SEO and social media work, and overseeing customer advocacy programs. Joanna’s strengths lie in communication, and she is known for her patience and ability to drive and inspire others into action. As her mantra is ‘healthy lifestyle’, Bora is the perfect place for her to work, offering a flexible work-life balance, and enjoying the regular meetups with the Spanish team, when they catch up over coffee or enjoy a meal together.
Tassos Arampatzis
Tassos is a cybersecurity content writer. Before joining Bora, Tassos was an Officer for the Hellenic Air Force, responsible for deploying IT networks and systems and applying security standards for protecting classified information. Serving in the Air Force enabled Tassos to gain experience in many IT and security domains and a wider understanding of geopolitics, which proved a valuable asset for his engagement with cybersecurity.
Tassos is happily married, and their family includes five kids, aged 5 to 16. Family is his most important hobby, and Bora’s flexible and supportive culture enables Tassos to focus on his family when needed. This culture proved crucial when the whole family was required to work and learn remotely during the pandemic. Tassos enjoys listening to music, hiking in the beautiful Greek mountains, swimming in sandy and sunny beaches, and preparing barbeques for friends and family.
Tassos’ work mostly focuses on creating engaging and quality content for Bora’s clients. The goal is to create content that educates and answers the client’s problems. To achieve his goal, Tassos spends enough time educating himself on emerging trends and technologies around cybersecurity and privacy. Besides his daily work, Tassos volunteers at the Greek privacy group Homo Digitalis, whose purpose is to protect Greeks’ digital rights and educate children on security and privacy topics.
Although Tassos has never met any of the Bora team members in person, he believes that what distinguishes Bora from other companies is the sense of belonging in a family. Communication is important to achieve this mentality, and Tassos strives to communicate daily with all Bora members. The power of Bora is in our culture, where everyone is equally important, and his/her voice is always heard. Tassos wishes that he meets all Bora members in the very near future, either in Spain or in Greece.
Michal Niebauer
Michal is a marketing and events graduate from the Czech Republic who has been working with Bora for just over three years. He travelled to the UK right after he finished his high school education and had various jobs, mainly in hospitality, to supplement his income while completing his degree in Birmingham. Michal moved to Spain immediately after finishing university, seeking better weather and a change of scenery.
Outside of work, Michal likes to spend his time walking his dog, watching a certifiably unhealthy amount of stand-up comedy and various series (because eight hours behind a screen simply doesn’t cut it for him), jogging, and going to the sauna. He’s planning on leveraging the flexibility his job provides him by traveling to other countries. Bora has a fully remote working option, which means he never has to worry about looking for a new job when he travels. All he needs is his laptop and internet connection!
At Bora, Michal’s role is that of a content manager. His job is to communicate with assigned clients, build relationships, and create tailored content plans that fulfill the client’s current needs. That means he gets to participate in the whole lifecycle of content creation, from coming up with content ideas to facilitating their production and, ultimately, promotion.
Michal has had an overwhelmingly positive experience working at a Bora. Collaborating with talented team members who are passionate about their work has been amazing. Throughout his stay, the team’s creativity and hard work have resulted in successful marketing campaigns for a plethora of clients. The company culture is inclusive, supportive and encourages individual growth. The relatively smaller size of the company has allowed for a more personalized and hands-on approach to client work, which Michal found immensely rewarding.
Adam Parlett
Adam Parlett is a Project Manager who has been part of the Bora family since 2022. His responsibilities mainly include working with clients, whilst he also manages internal blogs as well as being responsible for the company’s social media output. Adam has also enjoyed playing a key role in compiling 2 crowdsourced eBooks for Bora, both of which taught him new skills he still uses to this day. Adam enjoys developing his skills wherever he can and is currently immersing himself in the world of AI tools.
Living and working in Nottingham, England, Adam enjoys the freedom that comes with remote working. Having 3 children, Adam is glad to have a flexible working pattern that enables him to be more involved with them compared to a more rigid 9 to 5 work pattern, which for Adam had previously always included commuting time on top of that. Adam has always lived in and around the East Midlands area in England, although he is fortunate to have been well-travelled, particularly in his youth. Adam was fortunate enough to have played football in Holland and Singapore, as well as cricket in Barbados. Sport has always played a massive part in Adam’s life and although he is now more of a keen spectator than a participant, he is passionate about the physical and mental health benefits it brings.
Adam has not always been involved in marketing. He has enjoyed a varied professional career in which he has picked up a range of transferable skills. Adam started out after school as a features executive at his local newspaper. After this, he moved into the Health and Social Care sector working with adults with mental and physical disabilities. Adam progressed to being a manager, and alongside this, he returned to college as a mature student, gaining qualifications that enabled him to go on and study Sociology at the University of York. Having worked in the community throughout the Pandemic, Adam sought to change his career path and moved into account management for a large made-to-measure window dressing company. Adam really enjoyed his time there but applied for a position at Bora and the rest is history.
Working with Bora has been a fantastic experience so far. Adam says he feels supported by his managers, and privileged to be working with, and learning from, his much more experienced colleagues.
Arshad Patel
Ash is a marketing project manager at Bora. Specializing in content and social media marketing. Prior to working for Bora, Ash worked for various companies in numerous roles within the marketing sector. Ash is a seasoned marketer who is passionate about the psychology of why consumers choose certain brands. It is this passion that enabled him to successfully launch a marketing campaign that generated enough votes to win the prestigious World Travel Awards for one of the companies he worked for.
Outside of work, Ash is a diehard sports fan; Be it going to watch his local football team Leicester City in his free time or traveling further afield to attend live UFC events around the U.K, Ash loves the excitement and unpredictable nature it brings. Outside of sports, Ash likes to socialize with friends, explore different cities, and get out for walks in scenic areas. Due to Bora’s flexible working culture, Ash can work from anywhere he chooses.
At Bora, Ash works directly with the managing directors of Bora, David and Joe, on client projects that are focused on social media marketingWhat is Social Media Marketing? Social Media Marketing (SMM) is a strategic approach that uses social media platforms to build a brand, increase sales, and drive website traffic. It involves… and content marketing management. Ash is passionate about exceeding client expectations by delivering excellence.
Working for Bora has enabled Ash to work collaboratively with top-level clients in the cybersecurity industry, helping to facilitate their marketing and copywriting needs. Working for a company that encourages team members to share ideas and gives them the opportunity to turn these very ideas into a reality is what Ash finds energizing.
Katrina Thompson
Katrina Thompson is a Content Writer at Bora. She grew up in California and earned her degrees in Communication Disorders and Music before moving to Utah for some real weather. Before venturing into the technology marketing space, she taught piano, assisted individuals with special needs, and had various roles in operations and back-end management. She misses LA and loves Utah with a passion.
In her spare time, she loves homemaking, writing songs, attending plays with her husband, and walking around her neighborhood. Living in the rural US has its advantages, and she prizes the postcard scenery of the Great Salt Lake that has replaced her daily commute. Occasionally, she’ll find herself out in nature, appreciating the arts scene in Utah, or in the same vicinity as livestock.
Having worked with Bora for three years now, Katrina was happy to come on board full-time in 2022. Her day-to-day work includes writing up blogs, whitepapers, short-form content, ads, and social media copy for cybersecurity companies. She finds it exciting to contribute to the marketing strategies of the companies, products, and trends pushing Industry 4.0 and knows it’s not every job that lets you learn something every day.
Katrina loves the culture, flexibility, autonomy, and sense of humor that Bora is known for, and relishes being able to work from home. Bora had made this a possibility from the onset, and she appreciates being with a company that operates ahead of the curve. She loves her job, and her family knows it.
PJ Bradley
PJ has lived in Michigan for most of her life, including attending university there. Possessing a Bachelor’s degree in history with a minor in women and gender studies, PJ has been a regular writer at Bora since earlier this year. Prior to working with Bora, she had jobs in elementary before- and after-school care, tutoring and supplemental instruction for college history students, and facilitating a virtual learning pod for children during the height of the pandemic.
A creative at heart, PJ dabbles in a wide variety of artistic pursuits, including writing original fiction and poetry, drawing, playing the guitar, piano, and ukulele, cross-stitching, sewing, and scrapbooking. She also enjoys reading classic literature and playing video games. Remote and flexible work with Bora spares PJ the difficulties of a commute and the distractions of an office environment so she can finish work without exhaustion and have more time and energy to focus on these interests.
PJ’s role at Bora is to write blog posts on a range of topics. Given an assignment brief, subject matter, or blog title, she conducts research and writes a blog post to meet the required criteria and produce a thoughtful, accurate, and digestible piece. Her strengths lie in sourcing reliable facts, processing references for synthesis, and organizing relevant information into a cohesive whole.
Working at Bora is rich and fulfilling for PJ. She relishes the feeling of being heard and understood by other Bora team members, the knowledge that they are accepting and helpful, and the pride that they take in their work. Being a part of the team at Bora allows PJ to put some of her greatest skills to work, receive support, and improve every day.
Kirsten Doyle
Born in Johannesburg, South Africa, Kirsten began working as a tech journalist way back in 1999, just before the ILOVEYOU worm became an overnight sensation, infecting more than 10M computers around the world. From there, she was hooked on cybersecurity and has followed the progression of cyberthreats and the industry closely over the years.
A few years later, she joined one of South Africa’s leading B2B technology publications – ITWeb – as an editor, covering all technology with a focus on cybersecurity. She also wrote monthly features and cybersecurity articles for Brainstorm magazine. During this time, she was fortunate enough to travel extensively, attending dozens of press and company events across the US, Europe, and Eastern Europe. She began working remotely 11 years ago and eight years ago left Johannesburg behind.
Kirsten moved to St Francis Bay, a beautiful coastal village in the Eastern Cape, where she says you need less to have a whole lot more. Working remotely helps her enjoy the seaside lifestyle St Francis has to offer. When she’s not working, Kirsten enjoys walks along the rugged Wildside coastline, taking the boat out for a river or canal cruise, having a braai, or simply spending the day on the beach or snorkeling in some of the local rock pools. She also loves throwing the ball for one of her seven dogs, painting, reading, and hanging out with friends at some of the local restaurants and cafes.
At Bora, Kirsten works closely with the team, producing content for clients, including blogs, eBooks, whitepapers, and more. Her strengths lie in her communication skills, as well as her speed and enthusiasm. Every day is different, and she enjoys working for a wide variety of world-leading clients in the industry. She enjoys a healthy lifestyle, with flexible hours that enable her to focus on other elements of life that matter. She finds the fact that this is at the heart of Bora’s philosophy delightful. Despite never having met the team in person, Kirsten chats regularly with her colleagues and loves being able to pick the brains of some of the best people in the industry.
Marie Pettit
Marie has been working at Bora for just over two years now, starting in 2022. She started out as a marketing coordinator before going on to occupy several key roles pertaining to the administrative side of the business. Marie particularly enjoys her responsibilities related to sourcing external publications for blog placement. She gains satisfaction from connecting with these companies and building strong, lasting relationships for the benefit of our clients.
Originally from Nottinghamshire in the UK, Marie took the opportunity to relocate to Spain back in 2005 – and has never looked back! Marie has two children, both born and raised in Spain and enjoys being an active part of the local community. Fluent in Spanish, prior to working with Bora, Marie taught English to professionals and enjoyed watching them gain confidence and develop their skills.
An avid distance and trail runner, Marie enjoys running through the beautiful mountains or the village streets of the Costa Blanca most weekends. She has run the London marathon twice in aid of Children with Cancer UK, a cause very close to her heart that she feels passionately about contributing to and advocating for. Keeping fit and healthy is a top priority for Marie, who also enjoys cycling, paddle boarding, and pretty much all other outdoor activities that the sunny Mediterranean climate allows.
While enjoying the flexibility that remote working provides, Marie also really enjoys the fact that, due to her location, she can meet up with her other Spanish-based colleagues in person for work or social events.
Dilki Rathnayake
Passionate about cybersecurity from the age of 14, Dilki dreamed of becoming a cyber superheroine one day. She embarked on a self-taught journey in cybersecurity, mastering Linux system administration, network security, ethical hacking, and digital forensics. She later earned her degree in Cybersecurity and Digital Forensics from Kingston University. Her enthusiasm for all aspects of cybersecurity has driven her to strive for a safer cyberspace for everyone. In her spare time, she has conducted numerous awareness programs for school students on how to stay secure online.
Dilki joined Bora in 2022 as a contributing writer, producing cybersecurity and AIWhat is AI? Artificial Intelligence (AI) refers to the simulation of human intelligence processes by computers in an aim to mimic or exceed human cognitive abilities across a range of domains…. articles and contributing to cybersecurity literacy. This role also allowed her to explore cybersecurity marketing and its importance. Currently, she also serves as the Managing Editor for Information Security Buzz, an independent cybersecurity publication, overseeing security operations, content creationWhat is Content Creation? Content creation refers to generating material, such as text, images, videos, or audio for online or offline platforms. Organizations typically create content to engage an audience,…, editorial management, and cybersecurity insights.
Dilki enjoys her time at Bora, appreciating the remote work capabilities and flexible schedule that allow her to focus more on her personal life. During her free time, she loves exploring the scenic hills of Sri Lanka and exploring new cuisines on the tropical island. She practices mindfulness meditation daily, which helps her maintain emotional resilience and enhance her self-awareness, enabling her to comprehend the dual nature of the mind and maintain balance. Dilki is also on a mission to pet every dog in the world, all while continuing her passion for promoting cybersecurity awareness through her work at Bora.
Josh Breaker-Rolfe
Josh is a journalism graduate from the University of Sheffield. He started at Bora in May 2023 as a cybersecurity content writer, but prior to working with Bora, he worked as an account executive at Eskenzi PR and Marketing and as an administrative assistant at the Pfeffer Sal facial spa.
An avid runner, climber, and writer, working with Bora grants Josh the flexibility to pursue his hobbies. Josh can schedule his Bora work to fit around his other commitments; whether that’s plodding around his leafy North London neighbourhood, clambering up walls at his local climbing centre, or crafting short fiction in a quiet corner of the British Museum, Bora’s flexible working model allows him to dedicate his free time to other pursuits.
Josh’s role as a cybersecurity content writer involves crafting blog posts, articles, whitepapers, eBooks, and more. Writing for a wide range of cybersecurity clients, Josh’s strengths lie in researching and writing cybersecurity content; from advanced persistent threat groups to zero trust, Josh excels at transforming complex information into accessible, engaging prose.
Working at Bora has been a thoroughly enjoyable experience for Josh. The opportunity to connect with and learn from colleagues around the world, work with high-profile cybersecurity clients outside of the traditional corporate environment and learn from marketing experts has been an invaluable experience.
As a part of the Bora team, Josh feels appreciated and supported, and is looking forward to the future.