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5 Tips on Creating a Stellar Cybersecurity Case Study

5 Tips on Creating a Stellar Cybersecurity Case Study

by Anastasios Arampatzis | Sep 28, 2022 | Marketing

Your potential client has done their homework. They have created a list of specifications. They have compared several potential cybersecurity solutions (including yours). They visited your website and spoke with a salesperson. They have downloaded your datasheet...
How to Best Use a Datasheet in Cybersecurity

How to Best Use a Datasheet in Cybersecurity

by Anastasios Arampatzis | Sep 8, 2022 | Marketing

What is a datasheet? A datasheet is a summary of a cybersecurity product. It identifies the key features, specifications, and other criteria that the reader must comprehend. Think of the datasheet as the ID of your product. It serves as an important communication link...
Dr. Jessica Barker: Empowering the Human Element of Cybersecurity

Dr. Jessica Barker: Empowering the Human Element of Cybersecurity

by Anastasios Arampatzis | Aug 10, 2022 | Marketing

Dr Jessica Barker is an award-winning global leader in the human nature of cybersecurity. Together with her husband, FC, they are the founders of Cygenta, a boutique company that advocates that the best, sustainable defence against threats needs to take into account...
Cybersecurity Marketing and Empathy – a discussion with Andra Zaharia

Cybersecurity Marketing and Empathy – a discussion with Andra Zaharia

by Anastasios Arampatzis | Jun 22, 2022 | Marketing

Let me start by saying that I consider Andra Zaharia a very good friend of mine. We share a lot of common stories and backgrounds. We also share our passion for a human-centric approach to cybersecurity – whether this is for marketing purposes or for protecting data...
Leadership Principles for the Modern Cybersecurity Landscape

Leadership Principles for the Modern Cybersecurity Landscape

by Anastasios Arampatzis | Apr 13, 2022 | Cybersecurity

by Anastasios Arampatzis What is leadership? Petros Passiardis, a Professor at the Open University of Cyprus, defines[1] Leadership as “the grid of behaviors we use when we engage with others to influence their own behavior.” In other words, Professor Passiardis says...
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