Marketing Archives

Leveraging Social Media Marketing in the Cybersecurity Industry

by Michal Niebauer | Feb 3, 2022 | Marketing

Social media has become an integral part of our lives over the last two decades (remember ICQ?), and therefore it should not come as a big surprise that these beloved virtual town squares are now included in just about any marketing campaign you can think of. The...

3 Reasons Why LinkedIn Deserves Cyber Security Marketers Attention in 2022

by Joe Pettit | Jan 19, 2022 | Marketing

When LinkedIn burst onto the social media scene, it positioned itself as a social media platform where professionals can showcase their professional experiences and achievements. Fast forward to 2022, it has become ‘THE’ place to be for cyber security marketing...

Don’t Allow Idioms to Be the Enemy of the Good

by Bob Covello | Jan 11, 2022 | Marketing

In business meetings, when a cybersecurity professional is asked to speak, the invitation is often prefaced with a request to avoid idioms and acronyms. Cybersecurity is rich in acronyms – whether they are used to describe a particular technical term or to...

Don’t be a Voice Bandit – How to Edit Professional Writing

by Bob Covello | Dec 15, 2021 | Marketing

Writing is not easy. Whether a person is attempting to write a full-length novel, a short essay, or a blog, it takes thought and effort. Many years ago, a writer was credited with stating that writing is easy. “I just sit at my typewriter until beads of blood form...

Editing for Cybersecurity is a Gentle Art

by Bob Covello | Dec 1, 2021 | Marketing

Do you remember the early years of schooling, when you were just learning how to construct sentences? In English, there are novel techniques that were developed to assist a person in figuring out what was considered “proper” use of the language. ...

What Is a Pillar Page? Building Page Authority in Cybersecurity

by Joe Pettit | Nov 17, 2021 | Marketing

In the cybersecurity marketing world, we hear a lot of terms thrown around when we talk about content marketing. Search Engine Optimization (SEO)…Domain Authority…Search Engine Results Pages (SERP)…these are just a few terms that are often used. However, one term that...