Marketing Archives

Using Hashtags in IT Security

by Joe Pettit | Oct 4, 2024 | Cybersecurity, Marketing

What are Hashtags? Using hashtags is basically like creating a library of content. Hashtags help group all relevant content together on social media based on keywords. It’s a feature that started at Google and then became extremely popular on X and Instagram before...

Tech Review Platforms – The What, Why, and How

by Joanna Stevens | Sep 12, 2024 | Marketing

Leading tech review platforms Gartner Peer Insights and G2 are essential resources for enterprise tech buyers and vendors. These buyers and vendors leverage these sites for research, comparison, and purchasing decisions. With a monthly influx of over 1M enterprise...

Avoiding Thin Content in Your SEO Strategy

by Kirsten Doyle | Aug 1, 2024 | Marketing

In the digital world, where every click counts and every keyword matters, content is the undisputed king. However, not all content wears the crown equally. Some pieces are interesting, informative, and engaging, while others are thin, insubstantial, and barely scratch...

3 Steps for a Successful B2B Content Marketing Strategy

by Josh Breaker-Rolfe | Jul 24, 2024 | Marketing

A successful B2B content marketing strategy can transform a business. By generating leads, building brand awareness, and establishing staff as thought leaders, content marketing can drive growth and bring about opportunities to scale up. There’s a reason the...

Why Thought Leadership Matters

by Josh Breaker-Rolfe | Jul 17, 2024 | Marketing

As a cybersecurity marketing agency, we’re no stranger to a good report. Sourcing, interpreting, and communicating cybersecurity statistics is a significant part of what we do, and we do it well. However, B2B marketing reports – specifically those...

Why Social Signals Matter for SEO Visibility

by Chester Avey | Jul 10, 2024 | Marketing

As businesses sector-wide look to enhance their digital presence and set themselves up for success in 2024, social media and search engine optimization (SEO) remain imperative. Both channels serve a crucial purpose in helping businesses get the most out of their...