Marketing Archives

7 Benefits of Creating a Glossary Page

by Stefanie Shank | Feb 7, 2024 | Marketing

You’re probably familiar with what a glossary page is, but you’ve probably not given serious consideration to what the benefits of a glossary page are. Clarity and accessibility are paramount to building rapport with clientele, and this is where the...

Three Benefits and Challenges of Social Media Advertising

by Michal Niebauer | Jan 31, 2024 | Marketing

The advent of social media has undeniably changed the way humans communicate with each other. Along with it, new business opportunities arose for those looking to advertise their products and services. It wasn’t long until social media advertising became a common...

How to Make Your Cybersecurity Business’s Content Stand Out

by Chester Avey | Dec 19, 2023 | Cybersecurity, Marketing

In an age where data breaches and cybercrime make headlines regularly, it’s no wonder why security has become a hot topic. Businesses sector-wide are looking to enhance their cyber defense strategies to mitigate risks and safeguard data. From firms in the highly...

Communication, Persuasion, and Storytelling in Cybersecurity: An Interview with Dr Savvas Trichas

by Anastasios Arampatzis | Dec 6, 2023 | Cybersecurity, Marketing

Communication in cybersecurity is not easy. In fact, one of the most pressing issues in the cybersecurity domain is communicating complex technological and security topics to various audiences without using language that alienates them. These audiences might be...

Long-term advocacy goals for tech rating and review sites

by Joanna Stevens | Dec 4, 2023 | Cybersecurity, Marketing

Utilizing tech rating and review sites is an important step in achieving your long-term advocacy goals. As you progress through your marketing initiatives, you’ve realized the value of using technology business review sites, knowing that reviews influence tech buyer...

An Ahrefs’ FREE AI Writing Tools Deep Dive

by Stefanie Shank | Nov 22, 2023 | Marketing

In the ever-evolving landscape of content creation and search engine optimization, Bora is always on the lookout for tools to help us improve our client work. So, in our regular use of Ahrefs, a prominent SEO toolset, we discovered the introduction of a game-changing...