The Benefits of Social Media Management in Cybersecurity Marketing

Managing your cybersecurity social media page – and making it stand out in 2025 – is not a task for the faint of heart, the casually interested, or the uninitiated.

(Even) Cybersecurity Companies Need to Look Good on Socials

Currently, one in five retail sales happen online, and while that number is only expected to rise, it is dwarfed in comparison with software sales, 80% of which occur digitally. If you are selling a cybersecurity product (and they’re all software products), the majority of your buyers will look closely at your digital presence before even considering a buy. Indeed, it might be the only presence they can find besides word-of-mouth. When was the last time you walked into an “XDR” store?

Think your website is enough? Buyers don’t (and welcome to the brave new world). Research indicates that 84% of B2B buyers consider social media when undergoing their decision-making process. That’s nearly everyone.

That means that curating your social media accounts to put you ahead of the competition – especially the market-saturated cybersecurity competition – needs to be a top priority for any organization and one that must be attended to with expertise, not guesswork.

What is Social Media Account Management?

Social media management is the art of letting a team of experts craft your social media accounts into customer-catching magnets while you sit back and let them do it. In other words, it entails hiring a team of talented social media-savvy engineers (who study this all day, know the data, and likely contribute to the research) to analyze your company and produce the kind of social media presence that would take it to the next level.

Five essential elements of insightful social media management are:

1. Getting clear on your target B2B audience and what you’re selling.
2. Defining your unique value adds and creating great content that revolves around those value adds.
3. Curating (writing) your social media posts.
4. Tracking the success of clicks and conversions based on those posts.
5. Reporting on what works and what doesn’t (gathering that data), zeroing in on improvements, and creating a virtuous cycle where your social media presence only gets stronger.

Standing Out from the Cybersecurity Competition

With everyone jumping on the digitization bandwagon (thanks, 2020), it is unnecessary to say that the cybersecurity market is saturated with vendors, all clamoring for the same customers. On top of that, the cybersecurity market is still “anticipated to witness a remarkable revenue growth” in the coming years, and don’t you want to be a part of that? That’s why a savvy social media presence can put your cybersecurity company over the edge.

Remember, little things say a lot. How you craft your social media posts, how often you post, and what they point to says something about your company. Namely, “Is it professional?” (we can help with that), and then things like, “What do they have to offer? What’s their company culture? Do their offerings or insights align with how I see the security field today?” All of these questions need to be answered favorably in your digital marketingWhat is Digital Marketing? Digital marketing—or online marketing—is a catch-all term for promoting brands using the Internet and other forms of digital communication. Digital marketers use various marketing channels, such... More approach.

You want to be relevant and care about the things your customers do. Showing up on social media with relevant insights, on-trend conversations, and bespoke talking points is going to position you not only as an expert, but a leader. And everybody wants to follow a leader.

Brand Recognition

“Social media is the first point of contact for all your customers now,” quipped Brand Strategy Consultant Dhariana Lozano, “so what’s your strategy?” Good question. Whatever the specifics might be, the answer should always include “making ourselves a household name” among your community of customers – in this case, cybersecurity customers. Or, as we like to say, everyone. Can you name a company that’s not online?

The benefit of professional social media management for your cybersecurity company is a consistent, professional, expert-driven social media presence that makes your company look like the industry leader it is (or will soon be). It is to create (yet another) strong presence for your brand. Plus, regular posts will do a lot to keep your brand in your audience’s eyes.

Because image means so much in this (or any) industry, staking your professional reputation – your brand – on potentially amateur social media moves is just not the way to do it. Even if people don’t comment on it, a lackluster social media presence says more than a few things about your internal strategy, your relevance, (and even your revenue).  A quality, well-put-together brand is something people can trust. And companies buy from companies they trust.

More and more, professional cybersecurity social media management is becoming the industry standard for top-level companies.

Lead Generation

One of the main highlights of a well-primed social media strategy (and the result of professional social media management) is creating a space where your customers can engage with you directly and ultimately turn into leads.

How do you do this as a cybersecurity company?

1. Publish relevant technical content that can benefit your audience. Snag them with specifics from a threat report or show them examples of your solution in action.
2. Leverage infographics to demonstrate complex topics simply or make an impactful statement (visuals are great for pounding home shocking statistics).
3. Chat about current industry trends. As a cybersecurity company, you want to position yourself as on the cutting-edge of innovation. Respond to industry headlines and show that you (and your products) are in the know.

These are just a few of the ways a cybersecurity marketing agencyWhat is a Cybersecurity Marketing Agency? A cybersecurity marketing agency specializes in creating and executing marketing strategies for cybersecurity products and services. These agencies deeply understand the cybersecurity landscape, including... More can help you curate your social media presence to generate leads consistently.

Keeping Your Account Secure

Nothing torpedoes a pristine social media approach like a hacked account and a swath of cringe-worthy content. Is it something you can recover from? Sure. But just like Elon Musk knows, a lot of dirty work, embarrassing scrutiny, and expensive PR goes into the process.

And trust, once lost, is hard to regain. Unfortunately, although the social media platform might be to blame, a lot of the fallout may fall on you. How clever did Burger King look when its Twitter was hacked to look like McDonald’s (way back in 2013)?

The ultimate step in a strong social media strategy, and something the right social media management firm can help with, is keeping your accounts safe. After all your hard work, letting it crumble with a hacked account can undermine the trust, consistency, and professionalism your cybersecurity socials have been trying to create.

To facilitate social media account safety, Britain’s National Cyber Security Centre (NCSC) suggests:

• Make sure only authorized personnel can publish social media content.
• Use a password manager to create and store strong passwords (not just ones that are easy to remember).
• Revoke access to those with authorized access once they move or leave the company.

Also, leaving your sensitive social media presence in the hands of a trusted social media management company and a few trusted personnel can vastly reduce the number of hands in the mix (sorry, interns).

Bora’s Approach: If you don’t know how important social media is, we do

Many companies, even cybersecurity companies, tend to think of social media work as the “light and fluffy” part of a B2B marketing strategy, and so leave its development and care to newbies and rotating staff (again, sorry, interns).

However, the truth could not be more different. B2B buyers are constantly scouring social media for a sense of the companies with whom they (might) be investing, and a little says a lot. Do not leave your social media presence up to chance.

Bora’s staff of skilled technical writers and seasoned SEO experts form the team you need to get your social media presence off the ground or take it to the next level in a significant way. With data-driven strategies, tried-and-tested methods, and an ear-to-the-ground approach, we understand the relevance of cybersecurity content marketingWhat is Cybersecurity Content Marketing? Cybersecurity content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience... More and how the right social media marketingWhat is Social Media Marketing? Social Media Marketing (SMM) is a strategic approach that uses social media platforms to build a brand, increase sales, and drive website traffic. It involves... More can literally transform a company’s success.

It’s your company. It’s your face. Don’t leave its care and upkeep to an unskilled surgeon. When socials are where 8 out of 10 B2B buyers look before making this choice, the decision of whether to invest in professional social media management cannot be wrong.

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