Konstantinos Kakavoulis: You have to know your digital rights to be able to enjoy them
As we are getting toward the end of 2022, I have saved my last interview of the year to be with Konstantinos Kakavoulis, co-founder of the non-profit, civil society privacy organization Homo Digitalis to talk about digital rights. Disclaimer: I am also a member of...
Why Employee Advocacy Is Crucial for Building Your Brand
Employee advocacy is being implemented more than ever and has become a key objective for many companies. And it’s not surprising – the results are very positive. In a world where everything is becoming virtual, and all things happen online, it’s imperative that...
How Cybersecurity Client Testimonials Increase Your Credibility
Marketers in cybersecurity use client testimonials to increase their credibility by leveraging Social proof (or consensus), one of the 6 psychological principles of persuasion. A client testimonial is an endorsement of your product or service that is provided by a...
4 Reasons Why Cybersecurity Marketers Should Invest in Customer Advocacy
Cybersecurity marketing is just like any other business – if you are not running a customer advocacy program, then consequently, there’s a reason why you are not being prospected. So, as the need to evolve your B2B playbook grows, having a website is no longer...
3 Ways Cybersecurity Marketers can Increase Engagement on LinkedIn
Over the last couple of years, I’m sure you’ve heard marketing influencers talk about how great LinkedIn is as a B2B platform. To put it simply, LinkedIn is a goldmine for businesses. It’s a platform where business professionals congregate, socialize and share...
Fareedah Shaheed: Protecting families online is taking a journey with them
October is the month devoted to activities to raise awareness of cybersecurity and privacy risks and ways to overcome these. It is “the Super Bowl of cybersecurity” as Tazin Khan mentioned in a recent podcast. Deciding whom to interview for a blog to celebrate...
5 Tips for A Content Marketing Strategy That Delivers Results
As the world is becoming increasingly digital with people spending more and more time online, you now have the most powerful marketing tool available at your fingertips: the internet. With a successful content marketing strategy in place, your business can passively...
What is an eBook and why your cybersecurity marketing team needs one
eBooks have really started to become a favorite for all high-performing cybersecurity marketing teams. Experts such as Neil Patel note, “…an eBook may be a prospect’s first interaction with you and your content. As a result, you’ll want to create an incredible first...
Liz Kelly: The purpose of cybersecurity marketing is to educate people
As part of my interviews for the Bora blog, I had the pleasure to chat with Liz Kelly about the challenges, opportunities, and best practices of cybersecurity marketing. Liz Kelly is the Social Program Manager at Thales Cloud Security and shares a vast experience in...
5 Tips on Creating a Stellar Cybersecurity Case Study
Your potential client has done their homework. They have created a list of specifications. They have compared several potential cybersecurity solutions (including yours). They visited your website and spoke with a salesperson. They have downloaded your datasheet...
How to Create an Engaging Cybersecurity Webinar
2020 was a magnificent year for webinar attendance, and no prizes for guessing the reasons behind that. According to ON24 April, 2020 saw a 167% increase in webinars run on their hosting platform, compared to the 2019 average. So, what are we seeing now? What role do...
