Cybersecurity marketing blog
How to Create Cybersecurity Content for Every Stage of the Buyer’s Journey
A Beginner's Guide to Creating Content That Converts at Every Stage Creating content that resonates with your target audience is crucial to a successful content marketing strategy. But creating content that converts at every stage of the buyer's journey can be a...
Authentic Authors: How To Personalize Branding for Business Success
With ChatGPT and AI tech threatening to dehumanize content creation, there is an expectation that Google will recognize and place more value on authentic authorship in digital marketing campaigns. It, therefore, makes sense that highlighting the personality behind...
How Cybersecurity Marketers Can Embrace Change In 2023
Cybersecurity marketing in 2023 is a dynamic profession that moves as quickly as the technology that it seeks to promote. New work models and new approaches to creating content have impacted marketing. At the same time, some of the steady and reliable methods of...
What Cybersecurity Can Learn from A Train Tragedy
On the morning of March 1st, 2023, my wife woke me with the saddest news – a terrible train collision had happened near my hometown of Larissa, and 32 people had died. The death toll increased to 57, and a veil of sorrow covered Greece. However, soon enough, sadness...
Advocacy Marketing for the Cybersecurity Industry
Why use Business Review Sites? Purchasing decisions are made using peer feedback A cybersecurity customer review platform for companies, products, and services is not a new concept. However, advocacy marketing is an aspect of content marketing strategy that is widely...
Cybersecurity Marketing in 2023: 12 Industry Experts Look Ahead
What image springs to mind when you think of the cybersecurity profession? Something like a digital soccer goalie in a business suit, maybe? A large part of cybersecurity is indeed about defending against intruders, preempting attacks, and staying ahead of the...
What Is Image Optimization and Why It Matters for SEO
Are you looking to take your SEO efforts to the next level? If so, image optimization strategies are one of the most effective ways to achieve your goals. Image optimization can help improve your website speed, boost rankings in SERPs, and increase visibility on...
Cybersecurity: The Best Way to Market is to Support Your Audience
I have a long-term plan based on my love for the InfoSec community: I want to convince companies that it pays off to support it. And in those (few) cases where management understands, I want to help them out. Or rather, I want to help their existing marketing...
Storytelling Marketing: The Only kind We’ll Remember
It’s no new news that we’re in a market saturated with content. The messages that get heard are the ones our brains find more interesting than all the rest, and – psychologically speaking – those are always going to be stories. Humans are hard-wired for story Lisa...
How to Put Employee Advocacy Into Action
In my last blog, I explained why employee advocacy is crucial for building your brand; now, I will help you put it into action. What is Employee Advocacy? Employee Advocacy refers to promoting a company’s image through its employees. It allows you: To drastically...
