Developing a Campaign for Cybersecurity

Developing a Campaign for Cybersecurity

At Bora, we work on a wide variety of content for our cybersecurity clients. My favourite projects are the ones where we are given a challenge to solve. There is nothing more exciting than getting under the skin of a client’s challenge and bringing your creative nous...
How to Build a Content Marketing Strategy for LinkedIn

How to Build a Content Marketing Strategy for LinkedIn

So, you’ve created a LinkedIn profile for your business, added a company logo, filled out all the fields with keywords your audience resonates with, and now you want to learn how to build a LinkedIn content marketing strategy? Well, you’ve come to the right place…...
5 LinkedIn Profile Sections You Should Focus on

5 LinkedIn Profile Sections You Should Focus on

It’s no secret that if you want a social media platform to serve as a tool for your career development, you go to LinkedIn. They have it all: a chance to meet valuable connections, space for businesses and individuals alike to showcase their accomplishments, and...
Keeper Security: Security is people first

Keeper Security: Security is people first

As a security-focused person, I enjoy learning new tooling, following industry trends, and understanding emerging risks. I understand security principles, know the context of my role, and apply them to my daily working life – however, that’s my job. When it...
Developing a First-Class Cybersecurity Team

Developing a First-Class Cybersecurity Team

By Ross Moore We know plenty of people who have talked about how beautiful their new house is, with all the amenities and rooms and flooring, but how many have heard, “I love the house because it has such a solid foundation”? Foundations are covered up by everything...
Making Your Cybersecurity Content Marketing Matter

Making Your Cybersecurity Content Marketing Matter

Concern about breaches, bugs, and backdoors is driving up the interest in cybersecurity and businesses are looking for solutions that can mitigate or counter the threats that they face every day. How these people find your product in an increasingly busy marketplace...
Content Promotion in Cybersecurity Marketing

Content Promotion in Cybersecurity Marketing

Cybersecurity is Essential for Future of Businesses The cybersecurity industry has seen immense growth in recent years, particularly due to the attention and coverage of cyber attacks in the mainstream media. There is also no indication this trend is going to change...