Cybersecurity marketing blog
4 Reasons Why Cybersecurity Marketers Should Invest in Customer Advocacy
Cybersecurity marketing is just like any other business - if you are not running a customer advocacy program, then consequently, there’s a reason why you are not being prospected. So, as the need to evolve your B2B playbook grows, having a website is no longer enough...
3 Ways Cybersecurity Marketers can Increase Engagement on LinkedIn
Over the last couple of years, I’m sure you’ve heard marketing influencers talk about how great LinkedIn is as a B2B platform. To put it simply, LinkedIn is a goldmine for businesses. It’s a platform where business professionals congregate, socialize and share...
Fareedah Shaheed: Protecting families online is taking a journey with them
October is the month devoted to activities to raise awareness of cybersecurity and privacy risks and ways to overcome these. It is “the Super Bowl of cybersecurity” as Tazin Khan mentioned in a recent podcast. Deciding whom to interview for a blog to celebrate...
5 Tips for A Content Marketing Strategy That Delivers Results
As the world is becoming increasingly digital with people spending more and more time online, you now have the most powerful marketing tool available at your fingertips: the internet. With a successful content marketing strategy in place, your business can passively...
What is an eBook and why your cybersecurity marketing team needs one
eBooks have really started to become a favorite for all high-performing cybersecurity marketing teams. Experts such as Neil Patel note, “…an eBook may be a prospect’s first interaction with you and your content. As a result, you’ll want to create an incredible first...
Liz Kelly: The purpose of cybersecurity marketing is to educate people
As part of my interviews for the Bora blog, I had the pleasure to chat with Liz Kelly about the challenges, opportunities, and best practices of cybersecurity marketing. Liz Kelly is the Social Program Manager at Thales Cloud Security and shares a vast experience in...
5 Tips on Creating a Stellar Cybersecurity Case Study
Your potential client has done their homework. They have created a list of specifications. They have compared several potential cybersecurity solutions (including yours). They visited your website and spoke with a salesperson. They have downloaded your datasheet...
How to Create an Engaging Cybersecurity Webinar
2020 was a magnificent year for webinar attendance, and no prizes for guessing the reasons behind that. According to ON24 April, 2020 saw a 167% increase in webinars run on their hosting platform, compared to the 2019 average. So, what are we seeing now? What role do...
6 Best Practices to Create a Winning Whitepaper
A whitepaper is an authoritative report (written from a somewhat objective perspective) that presents comprehensive information on a topic or product, details the problems with the topic or product, and provides solutions to the reader. Whitepapers act as great...
How to Best Use a Datasheet in Cybersecurity
What is a datasheet? A datasheet is a summary of a cybersecurity product. It identifies the key features, specifications, and other criteria that the reader must comprehend. Think of the datasheet as the ID of your product. It serves as an important communication link...
