Cybersecurity marketing blog
Editing for Cybersecurity is a Gentle Art
Do you remember the early years of schooling, when you were just learning how to construct sentences? In English, there are novel techniques that were developed to assist a person in figuring out what was considered “proper” use of the language. ...
What Is a Pillar Page? Building Page Authority in Cybersecurity
In the cybersecurity marketing world, we hear a lot of terms thrown around when we talk about content marketing. Search Engine Optimization (SEO)…Domain Authority…Search Engine Results Pages (SERP)…these are just a few terms that are often used. However, one term that...
The Value of a Cybersecurity Customer Review Platform
A cybersecurity customer review platform is nothing new but do they provide value? Well, when we are making all important decisions over business purchases, we devour the experiences of others with the products or services we are thinking of buying. No one wants to...
Black Hat SEO – 3 Practices to look out for when publishing content
If you ever had to deal with Search Engine Optimization (SEO) and already know a thing or two about the subject, you know it is a continuous process that requires a lot of attention and rarely shows results until weeks, or even months later. If you haven´t heard of...
Backlinks: What are they? How can you manage them?
As the second installment of our guide, we are going to take a closer look at backlinks. These little blue links play a major part in Search Engine Optimization (SEO), and managing them properly is key to being visible on the internet. In the following article, we...
Multi-Factor Authentication – Safe, Secure Login and Access
Multi-factor authentication has become quite popular in recent memory. Not long ago, if you mentioned any login method other than just a name and a password to log into a site, or an application, it was often met with bewildered stares. Now, multi-factor...
SEO – Tips and Tricks for Improving Your Visibility on the Internet
No matter where you found yourself working in a business environment, the events of this year probably had a noticeable impact on your work. One of the most immediate changes was increased digital traffic on websites, which in turn lead to an increased number of...
5 Reasons Why You Need a CISO to Get a Grip on Your Security Measure
With cybercrime rates exceeding $1 trillion losses last year, the awareness of the need for IT security is nothing new within the corporate leadership. And yet, most businesses still view cybersecurity as an add-on function—something that’s outside the scope of the...
Digitalisation and Challenges for the Maritime and Banking Sectors
In the last part of the series, we will focus on two critical infrastructures, the maritime and banking sectors. Both sectors have undergone enormous digitalisation over the past years. What are the new challenges they are facing? If you haven't read the previous...
How Privacy-Friendly Are Business Mobile Apps?
Just how privacy-friendly are business mobile apps? The coronavirus pandemic has accelerated the adoption of new working methodologies. Utilising cutting-edge technologies and cloud environments, digital transformation has changed the way businesses collaborate and...
