9 Ways to Optimize Your Content to Maximize Social Shares
Savvy communicators have used the written word as a marketing tool for millennia. From ancient Babylonian tablets portraying Cyrus the Great as a magnanimous liberator to Martin Luther’s paradigm-shifting 95 theses nailed to a church door to Marx and...
Should you be using ChatGPT in your content creation strategy?
In November 2022, OpenAI launched a new large language model-based chatbot called ChatGPT. It transformed our perception of artificial intelligence (AI) overnight. Pre-ChatGPT, AI was, at best, a distant pipe dream and, at worst, a tired sci-fi trope. Today, it is a...
Cybersecurity Lessons Learned from a Road Trip in Central Europe
In July 2023, my family and I went on a road trip across Central Europe. It was a once-in-a-lifetime experience for everyone, but especially for our five kids. We were blessed to stay in Belgrade, Budapest, Prague, Vienna, Neustift-im-Stubaital, and Venice – spending...
The Unique Value Proposition of LinkedIn Marketing: An Interview with Angelos Perlegkas
Cybersecurity content marketing involves two distinct but closely related activities: creating compelling and engaging content and marketing this content across social media platforms. LinkedIn is a platform that matches the cybersecurity industry. A community where...
Transforming the Landscape: The AI Revolution in Cybersecurity
In a whirlwind of technological advancements, it’s undeniable that the pace of progress has been breathtaking. Cybersecurity, in particular, has witnessed groundbreaking strides in outsmarting digital threats. The industry has been on a transformative journey,...
Checking Plagiarism Tools
There’s a vast amount of content on the internet. The meteoric rise of search engine optimization (SEO) marketing has catapulted blogs, articles, infographics, and other content to the forefront of modern marketing campaigns, flooding the internet with content. While...
Asana and Slack: Transforming Good Internal Communication into Superior Client Service
The aim of marketing is to capture a company’s expertise and share it with a larger audience, enabling the company to broadcast their specialized abilities to retain and attract customers. Many companies do not have marketing resources, or their marketing team...
What’s New with Gartner Peer Insights? – Review Site Vendor Webinar, July 2023
As someone who works with the Gartner Peer Insights review site almost daily, I’m always excited to attend their bi-annual vendor webinar, get a roundup of all the developments, and hear about future innovations. If you aren’t already familiar with it, Gartner Peer...
AI Verification Tools: Unveiling the Authenticity of AI-Generated Content
Exploring the AI Verification Landscape The emergence of artificial intelligence (AI) has created a growing need for AI verification tools. These tools serve as guardians of authenticity, capable of distinguishing between content generated by humans and that produced...
How to Become a Privacy-Friendly Cybersecurity Marketing Agency
At Bora, we want to offer our clients the best possible experience and build trusted relationships. Our commitment to respecting and protecting their personal and sensitive information is part of these trusted relationships. Respecting our clients’ privacy is not just...
My Highlights from Infosecurity Europe 2023
Infosecurity Europe is, without a doubt, the UK’s biggest cybersecurity event. But the past few years have seen the exhibition plagued by issues; in 2020 and 2021, COVID-19 forced organizers to cancel the in-person event; in 2022, train strikes significantly...
