Siobhan Solberg: The Symphony of Privacy and Marketing
When I was asked to conduct my first interview of 2023 for the Bora blog, I was thinking about whom to invite to speak about cybersecurity, privacy, and marketing. Well, the Universe has some strange ways of bringing people into your path, as it was at this time that...
The Dos of Email Marketing Copy Writing
With tons of businesses competing for attention in the digital realm, crafting email marketing copy that truly captivates your audience can be a challenge. Considering that email marketing boasts a higher return on investment than any other channel, maximizing your...
Creating Meaningful Interaction: Dynamic Consulting
The digital-first world is one of seemingly endless possibilities, highlighted in recent months by the dramatic rise in AI tools. We are living in exciting and rapidly-changing times, and it truly feels for many of us that the world is our proverbial oyster. That...
Tips on How to Research Content in Cybersecurity
The cybersecurity industry is constantly changing, which can make it difficult to market at times: what is considered best practice today may be actively harmful tomorrow, and what is cutting edge today will soon be old news. There are too many topics, issues,...
AI & Cybersecurity Writing: What Tools Do You Use?
News trends rise and fall, shifting faster than weather patterns. Depending on where you live, it seems a new flavor of the week (or day, in the modern era) bombards you from all angles. Two enduring topics, though, fill global headlines these days: cybersecurity and...
Campaign Kits: How to Create a Cybersecurity Campaign with Multiple Touchpoints
At Bora, we work on a wide variety of content for our cybersecurity clients, including campaign kits. There is nothing more exciting than getting under the skin of a client’s challenge, finding creative ways to unlock a better understanding of that challenge, and then...
How to Compile a Crowdsourced Cybersecurity Blog
What is a crowdsourced cybersecurity blog? The internet has done so much to expand the accessibility of knowledge. It has brought about changes in the way we communicate, as well as the way we collaborate. The speed at which disparate expertise can be combined into a...
How to Create Cybersecurity Content for Every Stage of the Buyer’s Journey
A Beginner’s Guide to Creating Content That Converts at Every Stage Creating content that resonates with your target audience is crucial to a successful content marketing strategy. But creating content that converts at every stage of the buyer’s journey...
Authentic Authors: How To Personalize Branding for Business Success
With ChatGPT and AI tech threatening to dehumanize content creation, there is an expectation that Google will recognize and place more value on authentic authorship in digital marketing campaigns. It, therefore, makes sense that highlighting the personality behind...
How Cybersecurity Marketers Can Embrace Change In 2023
Cybersecurity marketing in 2023 is a dynamic profession that moves as quickly as the technology that it seeks to promote. New work models and new approaches to creating content have impacted marketing. At the same time, some of the steady and reliable methods of...
What Cybersecurity Can Learn from A Train Tragedy
On the morning of March 1st, 2023, my wife woke me with the saddest news – a terrible train collision had happened near my hometown of Larissa, and 32 people had died. The death toll increased to 57, and a veil of sorrow covered Greece. However, soon enough, sadness...
