When LinkedIn burst onto the social media scene, it positioned itself as a social media platform where professionals can showcase their professional experiences and achievements. Fast forward to 2022, it has become ‘THE’ place to be for cyber security marketing professionals.
There has never been a better time to join. Infosec marketing professionals are already leveraging this platform to increase brand awareness, generate organic traffic, target quality leads, and ultimately, get conversions.
Still not convinced? I have listed three reasons why you need to leverage LinkedIn today.
Posting valuable content can massively increase your reach
1.) High engagement rates
LinkedIn is a social media platform that has the potential to generate high levels of organic engagement for your social media posts. It is far easier to get engagement on LinkedIn, than it is on other social media platforms like Facebook, Instagram, and Twitter.
Posting educational content through videos and carousels does particularly well on the platform. I would recommend posting at least one post daily, with the recommended amount of two or more posts. This strategy will enable you to attract your buyer persona, increase your followers, and dramatically enhance your overall presence.
2.) Quality lead generation tool
LinkedIn enables you to search by profession and target your ideal buyer persona with laser-like precision. According to Hubspot.com, LinkedIn is 277% more effective at generating leads than Facebook and Twitter. This is a highly impressive statistic, and with the rise in organizations needing cyber security solutions, now is the best time to leverage LinkedIn to target quality leads.
3.) Decision makers are on the platform
According to Hootsuite.com, LinkedIn has 61 million Senior-Level Professionals, otherwise known as decision-makers. Business owners and senior executives use LinkedIn to stay on top of the latest industry trends, network with industry peers, and increase their business opportunities. This means you can target the right individuals, who will be involved in the buying process.
Final thoughts
LinkedIn is a powerful B2B social media platform that can elevate your brand in the mind of the consumer. Create valuable content that your buyer persona will love, and benefit from. This will enable your brand to be viewed as a trusted authority in your niche.
Joining and leveraging the platform is a no-brainer, with more than 660 million members globally, LinkedIn is continuing to grow rapidly, and is the number one website for business.
if you want to FastTrack your success, speak to one of our consultants, and see how Bora can help your organization improve your LinkedIn presence.
