Turning Your Data into Reports That Showcase Your Cybersecurity Company

While many cybersecurity companies spend thousands – and even millions – investing in research and development, technology, and training, not all know how to combine their best features in a way that will showcase their values.

That is what cybersecurity marketing and well-crafted customer-centric reports specifically can do. This blog will review what cybersecurity vendors stand to gain from expertly honed reports and how Bora can help.

“Reporting” On Your Success

In the elusive area of marketing, it’s all about the intangibles. Just ask your sales representatives, and they’ll mention that a large part of the sale is about earning trust, establishing authority in the field, presenting yourself as an expert, and giving a great presentation.

An authoritative industry report can check all these boxes and provide the ‘intangibles’ your cybersecurity company needs to drive more sales and land bigger and better partnerships.

The value of customized industry reports | McKinsey states that 76% of customers are influenced by personalized content when making a purchase. By providing high-value, customized research papers tailored to your consumer base, your audience will know your services specifically address them and their problems.
Research reports for lead generation | A Content Marketing Institute report revealed that when looking to increase lead generation, 59% of B2B marketers leaned on thought leadership eBooks or whitepapers, and over one in three used research reports (more than interactive content, audio, and live streaming, respectively).
Content marketing encourages product seeking | It may come as a surprise that content marketing generates more than three times as many leads as outbound marketing yet costs companies 62% less. Research indicates that content marketing makes 70% of consumers feel closer to an organization, and 60% are motivated to seek out a product after reading about it.

Providing quality content that positions your cybersecurity company as an authority in the field sets you apart from other companies that don’t. Period.

A Rising Tide Lifts All Ships

Good content marketing, in the form of quality industry reports, can also have widespread positive effects on other areas of your brand and, ultimately, your bottom line.

Here’s how.

Reports ‘Get Your Name Out There’

Without the Verizon Data BreachWhat is a Data Breach? A data breach is a security incident in which unauthorized individuals access sensitive, confidential, or protected information. These breaches can occur through various means, including cyberattacks,... More Investigations Report, it is unlikely that anyone would know that the largest cell phone carrier in the United States also provides a suite of cybersecurity solutions. But now we know, and it’s all thanks to the faithful, reliable, industry-standard DBIR.

Want to gain trust in the industry? Want to be referenced in countless blogs, forums, and security discussions online? Create a consistent, value-promoting industry report specific to your security niche and keep it going, which leads to our next point.

It’s All About the Backlinks

When people like your work or find something worth citing, they give you a call-out in their own content (often in blogs, trade publications, or even their own research reports) and are obligated to cite you to avoid plagiarism. One of the easiest and most common ways to do this is by inserting a hyperlink to your original piece – a backlink.

Backlinks are important because they are key indicators of online search engine success, and the higher you rank on Google, the more likely you are to attract more customers. Research from SEO optimization company Ahrefs revealed that “pages with more referring demands [backlinks] get more traffic.” And those with fewer backlinks get less.

Now it’s Time to Meet the Press

Yet another reason to create your own cybersecurity industry reports (based on your own proprietary research) is the obvious opportunity for self-promotion. Simply put, churning out an industry report with an eye-catching stat at a relevant time warrants an attention-grabbing headline. And a lot of lateral press coverage.

For instance, cybersecurity company Fortra puts out a yearly phishingWhat is Phishing? Phishing is a type of cyberattack in which attackers send fraudulent communications, or direct people to counterfeit websites in order to trick those individuals into revealing sensitive... More benchmark report based on their annual Gone Phishing Tournament. While it was mentioned on the vendor’s own site, it was also cited by Microsoft, the National Cybersecurity Alliance, and even Dark Reading in previous years.

And that’s only a handful. Companies that create a noteworthy cybersecurity report to showcase their company’s prowess in the industry get publicity with legs for months, if not the better part of a year (until the next one comes out). How’s that for free publicity?

Bora Can Turn Your Data into High-Value Reports

Bora specializes in showcasing cybersecurity vendors to their best advantage and crafting eye-catching, value-driven reports.

Give us a slide deck with raw data, and we’ll turn out an expertly written industry report – be it a whitepaper, a research report, or a thought leadership eBook – that your company can depend on for long-tail marketing gains. And yes, we write it in-house (sorry, AIWhat is AI? Artificial Intelligence (AI) refers to the simulation of human intelligence processes by computers in an aim to mimic or exceed human cognitive abilities across a range of domains.... More).

Have your content analyzed by experienced cybersecurity content writers and crafted to deliver immediate, visible value to your customer base, potential partners, other vendors, and the industry at large. Plus, we can maximize your social media outreach by putting legs on your new content in the form of LinkedIn, X, and Facebook posts designed to generate engagement and help you get the most out of the research your company has already done.

To start optimizing your content marketing strategy, learn How Cybersecurity CMOs Can Harness the Power of Data or reach out to BORA today.