World Social Media Day: The Communication Evolution

Cover image for a Bora blog on World Social Media day by Kirsten Doyle

Remember the days of dial-up internet? The struggle was real. You’d eagerly await connecting with a friend online, only to be met with agonizingly slow speeds and the infamous screeching noises of the modem trying to establish a connection.

It’s hard to believe that was once the norm, mainly when, nowadays, we can instantly chat face-to-face or share our thoughts, photos, and memes with friends and family around the globe.

Since its inception in 2010, the 30th of June has been marked as World Social Media Day. As we prepare to celebrate it this year, let’s take a moment to reflect on the incredible journey of communication evolution, from the days of dial-up to the time of likes and shares.

The Power of Social

Communication has evolved significantly since the days of petroglyphs, smoke signals, or carrier pigeons. In more recent history, we depended on landlines, letters, and telegrams to connect. While these methods were effective, they were not without their limitations.

Then came the internet, which turned the world of communications on its head. With the rise of instant messaging platforms like AIM and ICQ, communication has become faster and more accessible than ever before.

However, it was only with the emergence of social media that communication truly transformed. Early platforms like Friendster, MySpace, and eventually Facebook revolutionized the way we interacted online. Moreover, it transformed how businesses and brands interact with customers. From reaching wider audiences to building brand loyalty and fueling customer interaction, platforms like Facebook, Instagram, LinkedIn, and YouTube have become critical tools for social media marketing and entrepreneurs.

A Double-Edged Sword

Of course, in the immortal words of Voltaire (and more recently, Spider-Man), with great power comes great responsibility, and social media is no exception. While it has undoubtedly changed communication for the better, it also introduces a host of challenges that we must navigate with care.

A real challenging issue that can result in the subversion of truth is misinformation through fake news. With the ubiquity of social media, anyone can become a content creator, making it increasingly difficult to separate the wheat from the chaff. That’s why critical thinking and fact-checking have never been more important.

Privacy concerns are another issue. From a data breach to targeted advertising, our personal information is always at risk when we’re online. This was highlighted by the recent passing of a bill to ban the wildly popular app TikTok, a short-form video app owned by Chinese company ByteDance. The bill came about due to fears regarding potential access by the Chinese government to sensitive user data through the platform.

However, ultimately, it is up to us to practice good digital hygiene and take steps to protect our privacy online.

Striving for Impossible Perfection

There’s also an impact of social media on mental health and well-being. The pressure to maintain a perfect online persona can take a toll, leading to feelings of inadequacy, anxiety, and depression. It’s important to put real-world interactions first, switch off from time to time, and set boundaries around our social media use.

There’s also a dark side of social media – cyberbullying and online harassment. Despite efforts to create safe online spaces, harassment and abuse still run rampant on many platforms. We must work together to eliminate this toxic behavior and build more inclusive and respectful online communities.

A Responsible Future

As we celebrate World Social Media Day, let’s take a second to appreciate the incredible impact that social media has had on the way we communicate and connect. We have come a long way, but the journey is far from over. Social media will remain an integral part of our lives for the foreseeable future, but let’s remember to use it responsibly and be more mindful of what we share.

Many of the challenges associated with social media revolve around our digital identities, highlighting the need for robust IAM solutions. A range of access management solutions safeguard digital identities effectively.

So, here’s to World Social Media Day, a day to celebrate the past, present, and future of communication in the digital age. May we continue to connect, share, and inspire one another, both online and off.

If you enjoyed this blog post exploring World Social Media Day, you can find many more informative articles in our back catalog here.

World Social Media Day: The Communication Evolution
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