Pillar Pages & Search Engine Optimization

A long-term client reached out to Bora with a request to:

  • Create a one-stop shop for each of the three main areas of business
  • Streamline their website
  • Optimize the existing content

Bora successfully addressed these issues by creating authority pages, managing SEO optimization, and streamlining blog uploads. 

Introduction

Itegriti is an SMB focused on improving the cybersecurity of various sectors of critical national infrastructure, with a heavy focus on the energy sector. They had an ongoing contract with Bora focused primarily on blog creation for their website.

Challenge

Upon Itegriti’s revision of their website, they were dissatisfied with the current state of viewership and user experience and wanted to improve their visibility and make their website more user-friendly.

Solution

Upon examining the situation, Bora offered a combination of two solutions available at their disposal. First, Bora focused on creating authority pages. Those would leverage the on-site content while simultaneously improving their domain authority, providing a better reach, and consolidating content based on industry sectors. As a second part of their plan, Bora took over the blog uploading process and optimized the existing content for SEO.

Benefit

Authority pages are unique in that they provide value to both the readers and the website owners. The purpose of authority pages is twofold: they serve as a one-stop shop for the client’s content so readers can get a summary of relevant information, and they also help improve the client’s domain authority. Not every asset can be an authority page, but it’s worth creating these for any keystone offerings.Authority pages are unique in that they provide value to both the readers and the website owners. The purpose of authority pages is twofold: they serve as a one-stop shop for the client’s content so readers can get a summary of relevant information, and they also help improve the client’s domain authority. Not every asset can be an authority page, but it’s worth creating these for any keystone offerings.

SEO optimization is essential for improving the observability and consistency of content. It’s like encoding the information in the asset (most often a blog) into a form that crawlers can understand. This includes various smaller categories, such as keywords, readability, slug, featured images, and so on. Well-optimized content achieves better average positioning on a search engine result page (SERP).

Result

Bora has selected and provided solutions that address the client’s pain points. The website has become easier to navigate due to authority pages and Itegriti’s website revamp. The content on the website has been optimized for SEO, which has then improved the SERP ranking and traffic on the website.

Social Media Audience: The total social media audience grew +65% to 33,093.

The amount of SERP results in the top 11 places has grown by an average of 17% since implementation. (Source: AHRefs)

The number of referring domains has increased by more than 160% since the changes took effect. (Source: AHRefs)

 

Find out more about the services  that Bora provides.

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