Our solution was to use these steps consistently whenever and wherever we could companywide:

• Find competitor backlinks using tools like Ahrefs or Moz to analyze backlink profiles. These tools show you which websites link to your competitors, how often, and even the anchor text they use. We do this to get a good idea of the websites interested in our niche, and the type of content they’re looking for.
• Produce relevant and valuable content creationWhat is Content Creation? Content creation refers to generating material, such as text, images, videos, or audio for online or offline platforms. Organizations typically create content to engage an audience,… that is engaging for our target audience and the websites we wish to obtain backlinks from. It’s crucial to provide something worth linking to, like a comprehensive guide, a captivating case study, an eye-catching infographic, an informative video, or a useful tool. Additionally, we optimize our content for keywords, readability, and user intent. By doing so, we ensure that our content not only attracts attention but also provides real value to our readers and encourages them to share it with others.
• We build relationships by connecting with those websites we’ve identified as potential link partners. It’s important to approach this in a friendly and professional manner. When we reach out via email, we are sure to introduce ourselves and explain what our content is all about. We show our prospective clients why it’s relevant and valuable for their audience and how it can benefit them, including a clear call to action and a link to our content.
• Guest postingWhat is Guest Posting? Guest posting, in the context of the cybersecurity industry, refers to the practice where an individual or organization contributes a blog post or article to another’s… is a great way to boost your website’s visibility and connect with other websites in your field. It’s super simple! We write awesome articles for other websites and include links to our own site in the author bio, or within the content. To get started, we found websites that welcome guest posts, make sure to follow their guidelines, and create top-notch content that matches their style and tone. This not only helps build valuable backlinks but also fosters relationships with other website owners.
• Using social media boosts our content and helps generate those valuable backlinks. We share content on platforms like LinkedIn, X (formally known as Twitter), and Facebook, creating eye-catching headlines, using captivating images, and throwing in some trendy hashtagsWhat Are Hashtags? Hashtags are a form of metadata used on social networks such as Twitter, Instagram, Facebook, and others, marked by the prefix “#”. Originally popularized on Twitter, they… to grab people’s attention and get them engaged. We always interact with our followers, reply to their comments, and join groups or communities that are relevant to our niche. Building connections and being active on social media definitely helps out!
• Tracking backlink performance is extremely important; how much traffic, clicks, and conversions they’re bringing to our website. We also check if our backlinks are of good quality and relevance, such as, considering the domain authority, anchor text, and context. If we come across any low-quality or spammy backlinks that could potentially harm our reputation or rankings, we remove or disavow them.