Online reviews help businesses to build their reputation. That’s where a Customer advocacy is a form of customer service in which organizations use customers as spokespeople. Customer advocacy is a focused approach to customer service, supported by marketing techniques. Engaging the… More program like ours fits in. Collecting and listening to feedback from customers is a valuable asset that can:
Tech buyers want to compare current products on the market, and a review platform is an excellent way to showcase your product. A review platform also serves as a spotlight for product evaluations and service ratings. They come from organizations with revenue exceeding $500M/year, and rack up 87K+ review reading hours each year.
The client in our case study had the main objective of creating product visibility using Gartner’s Peer Insights review platform, eventually gaining entry into Gartner’s research documents, including the Magic Quadrant, and Gartner Market Guides, like the well-known “Voice of the Customer.”
Their goals were to:
Bora’s customer advocacy solution included:
After the pilot (25+ published reviews), the client was eligible to join the Customer First Program, which shows their commitment to listening to customers and valuing their feedback. Rewards on entry into the program included an award badge of customer trust – available to be leveraged as content, and access to readership analytics, enabling the client to understand both market positioning and the competitive environment.
Completed profile benefits include:
As a result of a consistent customer advocacy program over one year, the client’s long-term objectives were attained with product inclusion in Gartner’s research documents.
These documents included:
Now that the client’s initial objective has been achieved, Bora is review-sourcing for three more of the client’s products in view of producing similar, or even better results.