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How Cybersecurity CMOs Can Harness the Power of Data

How Cybersecurity CMOs Can Harness the Power of Data

by Joe Pettit | Jan 15, 2025 | Cybersecurity, Marketing

Cybersecurity marketing leaders have a tough job. Keeping up with emerging tools, trends, and technologies in cybersecurity and marketing – two of the world’s most dynamic industries – is no mean feat. As we rattle into 2025, many of you will be...
Doing More with Less: Cybersecurity Marketing Insights for 2025

Doing More with Less: Cybersecurity Marketing Insights for 2025

by Joe Pettit | Jan 8, 2025 | Cybersecurity, Marketing

Digital marketing is undergoing a seismic shift. As new tools, trends, and technologies emerge at unprecedented speeds, marketing leaders are grappling with how to stay ahead. What’s more, budgets are falling, expectations are rising, and the market is more...
8 Vendor-Neutral Cybersecurity News Websites to Get Your Fix

8 Vendor-Neutral Cybersecurity News Websites to Get Your Fix

by Joe Pettit | Dec 12, 2024 | Cybersecurity

This blog provides an overview of eight vendor-neutral cybersecurity news websites that are excellent sources for getting your security fix. Accompanying each website overview will be a link to a Bora article that utilizes the featured cybersecurity news websites as...
7 Tips for Social Media Marketing in the Cybersecurity Industry

7 Tips for Social Media Marketing in the Cybersecurity Industry

by Joe Pettit | Nov 19, 2024 | Cybersecurity, Marketing

With the world becoming highly digitized, protecting your organization from cyber threats is becoming increasingly important. Cybersecurity marketers and advertisers face the challenge of advertising their products and services by educating prospects on cyber threats...
6 Ways to Grow Your Cybersecurity LinkedIn Audience

6 Ways to Grow Your Cybersecurity LinkedIn Audience

by Joe Pettit | Nov 6, 2024 | Cybersecurity, Marketing

It isn’t easy finding ways to grow your cybersecurity LinkedIn audience. Growing your audience on LinkedIn can be a challenging task if you don’t have the right strategies in place. In this blog post, we’re not just scratching the surface; we’re...
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