Marketing Archives

Tips on How to Research Content in Cybersecurity

by Guest Blogger | May 17, 2023 | Cybersecurity, Marketing

The cybersecurity industry is constantly changing, which can make it difficult to market at times: what is considered best practice today may be actively harmful tomorrow, and what is cutting edge today will soon be old news. There are too many topics, issues,...

AI & Cybersecurity Writing: What Tools Do You Use?

by Stefanie Shank | May 3, 2023 | Cybersecurity, Marketing

News trends rise and fall, shifting faster than weather patterns. Depending on where you live, it seems a new flavor of the week (or day, in the modern era) bombards you from all angles. Two enduring topics, though, fill global headlines these days: cybersecurity and...

Campaign Kits: How to Create a Cybersecurity Campaign with Multiple Touchpoints

by Emma Colburn | Apr 26, 2023 | Cybersecurity, Marketing

At Bora, we work on a wide variety of content for our cybersecurity clients, including campaign kits. There is nothing more exciting than getting under the skin of a client’s challenge, finding creative ways to unlock a better understanding of that challenge, and then...

How to Compile a Crowdsourced Cybersecurity Blog

by Joe Pettit | Apr 19, 2023 | Cybersecurity, Marketing

What is a crowdsourced cybersecurity blog? The internet has done so much to expand the accessibility of knowledge. It has brought about changes in the way we communicate, as well as the way we collaborate. The speed at which disparate expertise can be combined into a...

How to Create Cybersecurity Content for Every Stage of the Buyer’s Journey

by Joe Pettit | Apr 12, 2023 | Cybersecurity, Marketing

A Beginner’s Guide to Creating Content That Converts at Every Stage Creating content that resonates with your target audience is crucial to a successful content marketing strategy. But creating content that converts at every stage of the buyer’s journey...

Authentic Authors: How To Personalize Branding for Business Success

by Chester Avey | Apr 6, 2023 | Marketing

With ChatGPT and AI tech threatening to dehumanize content creation, there is an expectation that Google will recognize and place more value on authentic authorship in digital marketing campaigns. It, therefore, makes sense that highlighting the personality behind...