Marketing Archives

How to Place Cybersecurity Blogs in External Publications

by Michal Niebauer | Jul 12, 2022 | Marketing

Marketing is an industry that encompasses many vastly different tasks. You could be managing projects, creating marketing campaigns, promoting products (in our case mostly blogs and other written content), conducting market research… All different areas where you...

Blogs; what are they and why are they so popular?

by Guest Blogger | Jun 29, 2022 | Marketing

By Marie Pettit. What makes for a successful blog? And how do you make yours one that people want to read? According to the Cambridge Dictionary, a blog can be defined as “a regular record of your thoughts, opinions, or experiences that you put on the internet for...

Cybersecurity Marketing and Empathy – a discussion with Andra Zaharia

by Anastasios Arampatzis | Jun 22, 2022 | Marketing

Let me start by saying that I consider Andra Zaharia a very good friend of mine. We share a lot of common stories and backgrounds. We also share our passion for a human-centric approach to cybersecurity – whether this is for marketing purposes or for protecting data...

How to Rank on Google with Link-Building and Backlinks

by Joanna Stevens | Jun 15, 2022 | Marketing

If you own a website, you probably wonder how to get your cybersecurity content to rank 1st on Google. We live in a competitive digital world, and even if the quality is excellent, it can be very tough and expensive to get your content seen. It’s important to...

Developing a Campaign for Cybersecurity

by Emma Colburn | May 31, 2022 | Marketing

At Bora, we work on a wide variety of content for our cybersecurity clients. My favourite projects are the ones where we are given a challenge to solve. There is nothing more exciting than getting under the skin of a client’s challenge and bringing your creative nous...

How to Optimize Your Cybersecurity Content Across Social Platforms

by Joe Pettit | May 25, 2022 | Marketing

How many social media platforms do you share content on? Recent statistics say that the average user engages with almost 7 social platforms. While engaging with your audience via social continues to be a necessity, sharing social media content isn’t a...