Marketing Archives

Create Cybersecurity LinkedIn Events: What, How and Why?

by Joanna Stevens | Apr 8, 2020 | Marketing

What Are LinkedIn Events? You can now create and promote networking LinkedIn Events and workshops within this professional platform. They create easily, a bit like those on Facebook but instead leveraging your business connections and a wider professional audience...

Take Your Data to the Next Level with Impactful Infographics

by Emma Colburn | Mar 4, 2020 | Marketing

The idiom, ‘A picture paints a thousand words’ has been going since 1911, and it was never more true than in the world of data. When I started out in my career as a junior marketer I sat through a LOT of needlessly long presentations. I saw a lot of slides. I saw a...

Avoid Post Plummeting and Learn to Soar within Social Media

by Joe Pettit | Feb 5, 2020 | Marketing

“That wasn’t flying, that was falling with style.” Woody’s line from Toy Story is probably the best way to describe how social media posts work. No one truly flies because the gravity in the Social Media world is strong. In the world of Social Media, algorithms are...

Why Knowing Your Fish is the Most Important Thing About Blogging

by Emma Colburn | Jan 22, 2020 | Marketing

A while back we created a short infographic with 7 Easy Steps to help businesses get started in blogging. It got such a great response we wanted to explore the topic a bit further. Jay Baer said, “Content is fire, social media is gasoline”. He’s right, of course, and...

Distributing your LinkedIn PointDrive – 9 Things to Know

by Joe Pettit | Dec 10, 2019 | Marketing

Social selling is becoming more common, but gone are the days when sending out a few tweets and LinkedIn posts alone would drive much engagement. Not only that, but traditional methods such as cold calling and cold emails are slowly dying, too. With regulations like...

Social Media Advertising: It’s as easy as pie!

by Joe Pettit | Nov 28, 2019 | Marketing

Social media has changed the world. There are approximately 7.7 billion people in the world, with 3.5 billion of us online. With Facebook having 2.4 billion registered users, social media platforms could be used by one-in-three people around the globe, and more than...