Cybersecurity marketing blog
Developing a Campaign for Cybersecurity
At Bora, we work on a wide variety of content for our cybersecurity clients. My favourite projects are the ones where we are given a challenge to solve. There is nothing more exciting than getting under the skin of a client’s challenge and bringing your creative nous...
How to Optimize Your Cybersecurity Content Across Social Platforms
How many social media platforms do you share content on? Recent statistics say that the average user engages with almost 7 social platforms. While engaging with your audience via social continues to be a necessity, sharing social media content isn’t a...
Tips for achieving company-wide buy-in for security resilience
Maintaining security in an organization is a never-ending process. However, this does not mean that it is a simple “rinse and repeat” operation, as some frameworks would indicate. Yes, a continual review is necessary, but the threats are no longer...
How to Build a Content Marketing Strategy for LinkedIn
So, you’ve created a LinkedIn profile for your business, added a company logo, filled out all the fields with keywords your audience resonates with, and now you want to learn how to build a LinkedIn content marketing strategy? Well, you’ve come to the right place…...
5 LinkedIn Profile Sections You Should Focus on
It’s no secret that if you want a social media platform to serve as a tool for your career development, you go to LinkedIn. They have it all: a chance to meet valuable connections, space for businesses and individuals alike to showcase their accomplishments, and...
Keeper Security: Security is people first
As a security-focused person, I enjoy learning new tooling, following industry trends, and understanding emerging risks. I understand security principles, know the context of my role, and apply them to my daily working life - however, that’s my job. When it comes to...
Leadership Principles for the Modern Cybersecurity Landscape
by Anastasios Arampatzis What is leadership? Petros Passiardis, a Professor at the Open University of Cyprus, defines[1] Leadership as “the grid of behaviors we use when we engage with others to influence their own behavior.” In other words, Professor Passiardis says...
Developing a First-Class Cybersecurity Team
By Ross Moore We know plenty of people who have talked about how beautiful their new house is, with all the amenities and rooms and flooring, but how many have heard, “I love the house because it has such a solid foundation”? Foundations are covered up by everything...
How to use brand messaging pillars to convert your audience
In content marketing, the words you choose when writing about your brand matter and the cybersecurity marketing world is no different. With the recent astronomical growth in demand for internet security solutions and the even greater growth that is projected in the...
Jane Frankland: The Journey is the Destination
I recently had the honor to sit down with Jane Frankland and discuss her project, The Source. Our conversation traveled many paths, from cybersecurity all the way to poetry. Here’s what we discussed. (The interview has been edited for clarity and brevity.) What is The...
