Cybersecurity marketing blog
Making Your Cybersecurity Content Marketing Matter
Concern about breaches, bugs, and backdoors is driving up the interest in cybersecurity and businesses are looking for solutions that can mitigate or counter the threats that they face every day. How these people find your product in an increasingly busy marketplace...
Content Promotion in Cybersecurity Marketing
Cybersecurity is Essential for Future of Businesses The cybersecurity industry has seen immense growth in recent years, particularly due to the attention and coverage of cyber attacks in the mainstream media. There is also no indication this trend is going to change...
3 Best Practices for Strategic Cybersecurity Content Marketing
If you are in the information security space, you need a strategic cybersecurity content marketing plan, no matter how big or small your company is. To elevate yourself into a thought leadership position or to increase awareness and sales, you have to create content...
Which Is the Best Multi-Factor Authentication System?
It appears that multi-factor authentication (MFA) is finally being adopted by many organizations, as well as public websites. It is unfortunate that when we look at its implementation path, it has been enacted more as an involuntary act, rather than a request by the...
Leveraging Social Media Marketing in the Cybersecurity Industry
Social media has become an integral part of our lives over the last two decades (remember ICQ?), and therefore it should not come as a big surprise that these beloved virtual town squares are now included in just about any marketing campaign you can think of. The...
3 Reasons Why LinkedIn Deserves Cyber Security Marketers Attention in 2022
When LinkedIn burst onto the social media scene, it positioned itself as a social media platform where professionals can showcase their professional experiences and achievements. Fast forward to 2022, it has become ‘THE’ place to be for cyber security marketing...
Don’t Allow Idioms to Be the Enemy of the Good
In business meetings, when a cybersecurity professional is asked to speak, the invitation is often prefaced with a request to avoid idioms and acronyms. Cybersecurity is rich in acronyms - whether they are used to describe a particular technical term or to exhibit a...
2021 Cybersecurity Roundup
On January 1st, 2021, the wish on everyone’s lips was to get over with Covid. Unfortunately, this wish did not materialize, and non-Greek readers are facing the problem of learning the whole Greek alphabet. Let’s hope that we will not live to learn of an Omega...
Don’t be a Voice Bandit – How to Edit Professional Writing
Writing is not easy. Whether a person is attempting to write a full-length novel, a short essay, or a blog, it takes thought and effort. Many years ago, a writer was credited with stating that writing is easy. “I just sit at my typewriter until beads of blood form...
21 Essential Cybersecurity Terms You Should Know
In part one of this blog series, we looked at 40+ cybersecurity terms and acronyms, ranging from RaaS (Ransomware as a Service) to SASE (Secure Access Service Edge). In part two, we take a deeper dive into Cybersecurity and give you the essential 21 cybersecurity...
