Top Cybersecurity Campaign Examples: Proven Strategies for Success
In the cybersecurity industry, a successful cybersecurity marketing campaign can be challenging, to say the least. Building trust and credibility with potential clients in a highly competitive industry is no mean feat. However, there are many case studies we can use...
Five Cybersecurity Groups to join on LinkedIn
If you’re looking to enrich your feed with news from the cybersecurity community, one of the best ways of achieving that, besides following specific accounts directly, is by joining dedicated cybersecurity groups on LinkedIn. You can choose from countless options...
7 Tips for Social Media Marketing in the Cybersecurity Industry
With the world becoming highly digitized, protecting your organization from cyber threats is becoming increasingly important. Cybersecurity marketers and advertisers face the challenge of advertising their products and services by educating prospects on cyber threats...
6 Ways to Grow Your Cybersecurity LinkedIn Audience
It isn’t easy finding ways to grow your cybersecurity LinkedIn audience. Growing your audience on LinkedIn can be a challenging task if you don’t have the right strategies in place. In this blog post, we’re not just scratching the surface; we’re...
What is Guest Posting in Cybersecurity?
As defined by Neil Patel, “Guest posts (or guest posting) is publishing an article on someone else’s website.” Guest posting helps to reach a broader audience, build backlinks, and enhance brand visibility. Is Guest Posting Still Effective? In short, yes. There...
How to Start a Cybersecurity Newsletter for Your Organization
Modern cybersecurity businesses face many marketing challenges. Spreading security awareness, informing audiences about cyber threats, and educating potential customers on the benefits of their product or service can be difficult. Companies are tackling this issue in...
Essential Cybersecurity Acronyms & Definitions
Getting your head around the core components of Extended Detection and Response architecture can be challenging enough without having to first decipher what XDR bringing together solutions including EDR, NDR and SIEM under a single platform even means. If you are new...
Using Hashtags in IT Security
What are Hashtags? Using hashtags is basically like creating a library of content. Hashtags help group all relevant content together on social media based on keywords. It’s a feature that started at Google and then became extremely popular on X and Instagram before...
Empathy in Cybersecurity: A Reflection of a Generous Mindset
In simple terms, empathy is the ability to understand and share another person’s feelings. This is important in cybersecurity because, as we all know, cybersecurity requires more than just technology; it needs people. Understanding the human element is essential...
Tech Review Platforms – The What, Why, and How
Leading tech review platforms Gartner Peer Insights and G2 are essential resources for enterprise tech buyers and vendors. These buyers and vendors leverage these sites for research, comparison, and purchasing decisions. With a monthly influx of over 1M enterprise...
Understanding the Cybersecurity Skills Gap: Expert Insights Part 2
The cybersecurity skills gap is a critical challenge in the industry today, with ongoing debates about its causes, urgency, and solutions. This gap encompasses proficiency disparities and challenges in diversity, inclusivity, and accessibility, all exacerbated by a...
