Blog
How to Create Memorable Slogans in Cybersecurity Marketing
The importance of creating memorable slogans in cybersecurity marketing cannot be overstated. In the marketing world, where competition is intense, and attention spans are short, understanding your audience and finding ways to show them how your product (or service)...
8 Vendor-Neutral Cybersecurity News Websites to Get Your Fix
This blog provides an overview of eight vendor-neutral cybersecurity news websites that are excellent sources for getting your security fix. Accompanying each website overview will be a link to a Bora article that utilizes the featured cybersecurity news websites as...
Top Cybersecurity Campaign Examples: Proven Strategies for Success
In the cybersecurity industry, a successful cybersecurity marketing campaign can be challenging, to say the least. Building trust and credibility with potential clients in a highly competitive industry is no mean feat. However, there are many case studies we can use...
Five Cybersecurity Groups to join on LinkedIn
If you’re looking to enrich your feed with news from the cybersecurity community, one of the best ways of achieving that, besides following specific accounts directly, is by joining dedicated cybersecurity groups on LinkedIn. You can choose from countless options...
7 Tips for Social Media Marketing in the Cybersecurity Industry
With the world becoming highly digitized, protecting your organization from cyber threats is becoming increasingly important. Cybersecurity marketers and advertisers face the challenge of advertising their products and services by educating prospects on cyber threats...
6 Ways to Grow Your Cybersecurity LinkedIn Audience
It isn't easy finding ways to grow your cybersecurity LinkedIn audience. Growing your audience on LinkedIn can be a challenging task if you don’t have the right strategies in place. In this blog post, we're not just scratching the surface; we're diving deep into six...
What is Guest Posting in Cybersecurity?
As defined by Neil Patel, “Guest posts (or guest posting) is publishing an article on someone else’s website." Guest posting helps to reach a broader audience, build backlinks, and enhance brand visibility. Is Guest Posting Still Effective? In short, yes. There are...
How to Start a Cybersecurity Newsletter for Your Organization
Modern cybersecurity businesses face many marketing challenges. Spreading security awareness, informing audiences about cyber threats, and educating potential customers on the benefits of their product or service can be difficult. Companies are tackling this issue in...
Essential Cybersecurity Acronyms & Definitions
Getting your head around the core components of Extended Detection and Response architecture can be challenging enough without having to first decipher what XDR bringing together solutions including EDR, NDR and SIEM under a single platform even means. If you are new...
Using Hashtags in IT Security
What are Hashtags? Using hashtags is basically like creating a library of content. Hashtags help group all relevant content together on social media based on keywords. It’s a feature that started at Google and then became extremely popular on X and Instagram before...
