Blog
Empathy in Cybersecurity: A Reflection of a Generous Mindset
In simple terms, empathy is the ability to understand and share another person's feelings. This is important in cybersecurity because, as we all know, cybersecurity requires more than just technology; it needs people. Understanding the human element is essential for...
Tech Review Platforms – The What, Why, and How
Leading tech review platforms Gartner Peer Insights and G2 are essential resources for enterprise tech buyers and vendors. These buyers and vendors leverage these sites for research, comparison, and purchasing decisions. With a monthly influx of over 1M enterprise...
Understanding the Cybersecurity Skills Gap: Expert Insights Part 2
The cybersecurity skills gap is a critical challenge in the industry today, with ongoing debates about its causes, urgency, and solutions. This gap encompasses proficiency disparities and challenges in diversity, inclusivity, and accessibility, all exacerbated by a...
Understanding the Cybersecurity Skills Gap: Expert Insights Part 1
The cybersecurity skills gap is a critical challenge in the industry today, with ongoing debates about its causes, urgency, and solutions. This gap encompasses proficiency disparities and challenges in diversity, inclusivity, and accessibility, all exacerbated by a...
Avoiding Thin Content in Your SEO Strategy
In the digital world, where every click counts and every keyword matters, content is the undisputed king. However, not all content wears the crown equally. Some pieces are interesting, informative, and engaging, while others are thin, insubstantial, and barely scratch...
3 Steps for a Successful B2B Content Marketing Strategy
A successful B2B content marketing strategy can transform a business. By generating leads, building brand awareness, and establishing staff as thought leaders, content marketing can drive growth and bring about opportunities to scale up. There's a reason the content...
Why Thought Leadership Matters
As a cybersecurity marketing agency, we're no stranger to a good report. Sourcing, interpreting, and communicating cybersecurity statistics is a significant part of what we do, and we do it well. However, B2B marketing reports - specifically those regarding thought...
Why Social Signals Matter for SEO Visibility
As businesses sector-wide look to enhance their digital presence and set themselves up for success in 2024, social media and search engine optimization (SEO) remain imperative. Both channels serve a crucial purpose in helping businesses get the most out of their...
Cybersecurity Threats to the 2024 UK General Election
On July 4th, 2024, the UK will vote in what is set to be one of the most consequential general elections in recent memory. Whilst noteworthy for political reasons, perhaps a more interesting area of analysis is around the cybersecurity threats to the 2024 U.K general...
World Social Media Day: The Communication Evolution
Remember the days of dial-up internet? The struggle was real. You'd eagerly await connecting with a friend online, only to be met with agonizingly slow speeds and the infamous screeching noises of the modem trying to establish a connection. It's hard to believe that...
