CASE STUDY
Tripewire & Fortra
50k views > 300k views > Acquisition
Fortra is a leader in cybersecurity solutions, with a portfolio spanning the entire attack change; data protection, email protection, and critical infrastructure.
Over the past decade, Bora has helped communicate Fortra’s story, turning deep technical expertise into content that builds trust, engages audiences, and supports strategic business goals.
From Tripwire to Fortra
We started working with Tripwire in 2014, when they brought us in to run their blog, ‘The State of Security’. We grew their audience, from 30k page views a month to 300k.
Tripwire was in acquired 2022 and became part of the Fortra portfolio. We stayed.
We continue creating content, interviewing SMEs, and managing social media accounts. Our role evolved with the company. Today, we help communicate all aspects of Fortra’s cybersecurity story, across blogs, social channels, and campaigns.
Unmatched market knowledge
We don’t just write. We listen. We translate. We shape. We capture the way security professionals speak and turn it into something people want to read.
We take time to understand technology, market positioning, and audience needs. Then we craft content that is accurate, readable, and actionable.
“I had the pleasure of working with Bora and I can only say good things about them. Bora developed different content for my team, always demonstrating a great knowledge of the market and new trends.”
— Víctor Hernández, Marketing Operations Lead, Fortra
Speaking with authority
Fortra has over 20 solutions in a fast-moving industry. Content must be timely, accurate, and insightful.
We integrate cyber knowledge with marketing precision. Every asset demonstrates technical complexity. Every asset interacts with the viewer. Every asset serves strategic purposes assisting groups to speak with authority about difficult subjects.
“I have worked with Bora for over 10 years. Our work together was strategic — we focused our blog topics on what was driving the cyber market at the time. Posts were meaningful and timed well to meet our readers’ needs. While we stayed generic or on a specific topic, we would elude to how Fortra could help in those areas.”
— David Henderson, Mgr. Systems Engineering, Fortra
Speaking with authority
Fortra has over 20 solutions in a fast-moving industry. Content must be timely, accurate, and insightful.
We integrate cyber knowledge with marketing precision. Every asset demonstrates technical complexity. Every asset interacts with the viewer. Every asset serves strategic purposes assisting groups to speak with authority about difficult subjects.
“I have worked with Bora for over 10 years. Our work together was strategic — we focused our blog topics on what was driving the cyber market at the time. Posts were meaningful and timed well to meet our readers’ needs. While we stayed generic or on a specific topic, we would elude to how Fortra could help in those areas.”
— David Henderson, Mgr. Systems Engineering, Fortra
Unification over a decade
For more than a decade, we have provided consistent, high-quality content to foster trust with the audience and with our internal stakeholders.
We are highly organized. Structured. Professional. Consistently meeting deadlines. We plan every stage: briefs, research, drafts, reviews. We execute and deliver.
“The Bora team has been indispensable for delivering top-notch cybersecurity content customized for our company. Their content is educational and strategically positions our company as a thought leader. They execute reliably and with great professionalism, and best of all, they’re truly a pleasure to work with.”
— Megan Freshley, Senior Content Writer, Fortra
Strategy, insight, & partnership
We do more than write. We hear, advise, translate, and shape. We make content strategic, insightful, and readable. We strengthen campaigns. We reinforce thought leadership. We build credibility.
“They didn’t just listen to our requests; they proactively suggested possibilities and approaches that are often incorporated into projects. Execution is always carried out as agreed, maintaining fluid communication and supervision at all stages. The results are always high-quality content, whether guides, white papers, or blog posts, which become central elements of our campaigns.”
— Víctor Hernández, Marketing Operations Lead, Fortra
“Bora displays a breadth of knowledge spanning the cyber landscape that allows for endless content opportunities. Their deliverables are polished, meeting expectations and deadlines. Joe and team are thoughtful listeners and strategic in their guidance, and our partnership has been fruitful.”
— Jessica Ryan, Public Relations Manager, Fortra
Human-quality content, machine-like delivery
We combine professionalism, organization, and domain expertise. That makes us a low-risk partner in a high-stakes industry.
“Bora has been a key pillar in our cybersecurity content strategy for several years. Bora writers are strong researchers and interviewers with an eye for a story, well-connected in the cyber community, knowledgeable of the industry, reliable with deliverables, and responsive to edits.
Joe and team are results-oriented, flexible, generous with their time, and eager to share insights that strengthen our web and social strategy. I value and appreciate our partnership.”
— Marissa Pederson, Sr. Manager, Content Marketing, Fortra
Today, Fortra’s content program is consistent, professional, and aligned with business goals, powered by a decade-long partnership with us.
“If I had to highlight one element above all others, it would be the human quality of everyone on the Bora team. Professionalism, skill, and human quality: what could go wrong!”
— Víctor Hernández, Marketing Operations Lead, Fortra





