Employee Advocacy for the Cybersecurity Industry
What Is Employee Advocacy?
Employee advocacy leverages the power of your personnel to amplify corporate communications and promotional campaigns. Marketing teams encourage staff members to share the company’s products or services messaging with their social media networks to enhance the company’s and their personal brands.
Implementing an employee advocacyEmployee advocacy is a marketing technique whereby an organization’s staff act as spokespeople for the brand. Employee advocacy is a marketing technique in which an organization empowers and encourages employees… strategy turns your staff into brand ambassadors, helping you to stand out from your competition, amplify company content, and enhance your brand messaging. Not only will you increase social engagement and reach new audiences, but you’ll also attract new talent, foster a sense of pride and loyalty among your existing staff, build a positive and supportive company culture, and generate high-quality sales leads.
Contact Us Now
Employee advocacy is one of the best ways to improve the reach of your marketing content, enhance brand awareness, and supercharge your lead-generation efforts. Bora has a wealth of expertise in running successful cybersecurity employee advocacy campaigns, so why not contact us to see what we can do for your company?
Amplifying Your Brand Through Social Media: The Role of Employee Advocates
Social media is an essential part of any successful marketing strategy. However, a considerable amount of social media content is out there, and making your efforts stand out from your competitors can be difficult. It’s all too easy for marketing materials to be buried by the daily deluge of motivational posts, job listings, and competing content. This is where employee advocates come in.
Social media marketingWhat is Social Media Marketing? Social Media Marketing (SMM) is a strategic approach that uses social media platforms to build a brand, increase sales, and drive website traffic. It involves… is all about engagement. The more people engage with your content, the more social media platforms like LinkedIn will amplify your posts and the more people you’ll reach. The tricky bit is achieving that initial engagement. So why not use your staff to get your content off the line?
It’s a simple concept: every time you post company content marketing materials on social media, encourage your staff to like, comment, and share it with their networks. This approach will bolster your brand awareness and empower your staff to build their following.
Once your employee advocacy strategy is in motion, it’s essential to track the success of your posts. Social media monitoring tools like Hootsuite, Brand24, and Sprout Social are crucial to this process, as they help you collate your social engagement metrics so you can understand and demonstrate the value of your efforts.
Employee Advocacy: How Bora Overcomes its Challenges and Unlocks its Benefits
Employee advocacy helps expand the reach of corporate communications to reach audiences beyond a company’s followers. It provides employees with easy-to-share content in a consistent brand voice so you can build your brand image, enhance employee engagement, and spread your message far and wide.
However, running a successful employee advocacy campaign isn’t easy. In-house marketing teams with limited technical expertise, time, and resources often struggle to run a campaign of this nature. But Bora doesn’t.
Simplifying Complex Concepts
In cybersecurity, simplifying technical jargon for a non-technical audience is essential. Employee advocates bridge this gap by sharing informative and accessible content.
However, in-house marketing teams often struggle to convey complex concepts to a non-technical audience. Marketing campaigns often struggle to balance being informative and engaging, particularly when addressing potential cybersecurity threats.
Bora’s social media content writers are experts at transforming complex concepts into accessible, engaging copy. We know the industry inside out, keep up with emerging trends, and know how to optimize content for your target audience.
Building Trust and Transparency
Building trust and transparency is paramount in cybersecurity – you are protecting against cyberattacks, after all. Consumers want to know that a cybersecurity provider’s employees are knowledgeable and reliable, but establishing this trust can be challenging. But that’s not a problem for Bora: the content we create for your staff hits all the right notes, instilling confidence in potential clients and positioning your staff as industry thought leaders.
Driving Sales Conversions
By extending the reach of your cybersecurity marketing campaign through employee advocacy, you can capture more leads and convert them into customers. The personal touch added by employees, who become brand ambassadors, can set your brand apart in a competitive market. Their insights and thought leadership can help potential customers make informed decisions.
Again though, poor quality content or inconsistent brand messaging can put potential buyers off your products or services. That’s why you should turn to the experts – Bora – for a comprehensive, strategic employee advocacy campaign that drives sales conversions.
Enhancing Employee Engagement
You can significantly boost engagement by giving employees the tools, training, and incentives necessary to participate in your marketing campaigns. Employee advocacy platforms enable secure and streamlined sharing of content on social media, making it convenient for employees to be active on their preferred platforms. What’s more, you’ll make your staff feel like valued members of your organization, thus improving employee retention.
Unfortunately, ensuring active participation from employees is often daunting. Employees may hesitate to share content and become a brand advocate due to a lack of confidence, concerns about damaging the brand’s image, or a perceived lack of time.
We have run many successful employee advocacy campaigns and know exactly how to keep employees engaged. We create content on behalf of employees so they don’t need to worry about time constraints, inaccurate copy, or their level of technical understanding, empowering them to build their personal brand with ease.
To facilitate the monitored sharing of social content, we use and train your employees on how to use a dedicated platform. Then, we help your staff understand how to use specific social networks effectively. What’s more, we work with your staff to ensure the content we create suits each staff member’s expertise and experience.
Quantifiable Results
Employee advocacy campaigns are a useful marketing technique in part because they are quantifiable. However, measuring results is time-consuming and resource-intensive, meaning it’s often not feasible for overstretched in-house marketing teams.
Before launching your campaign, Bora works with you to establish clear objectives and key performance indicators (KPIs). These goals often include improving organic reach, increasing social media traffic, reducing marketing costs, generating leads, and obtaining more social shares for your content.
We continuously review the performance of your employee advocacy program to assess its value to employees and the customers you’re trying to reach on social media. We’ll put together a detailed report highlighting what worked and what didn’t, then assess to see how we can improve going forward.
Why Choose Bora?
Still not convinced? Take a look at the results for one of our clients:
- 287 active users shared 413 posts, generating 3522 posts
- The LinkedIn reach was 10,467,893, and earned media value was $328,273
- The top performer shared 365 posts with a reach of 2.24m
- The top post was shared by users 88 times
And don’t just take our word for it—just listen to one of the many clients Bora has helped improve their social media performance.
But don’t just take our word for it – here’s what one of our top clients had to say about our ability to deliver on your projects:
“Bora has been instrumental in helping us take the content and conversations we have daily with CXO’s and turn them into bite-size, consumable, relevant content that benefits our current network and interests’ others to learn more about us. They have increased our marketing and social media metrics, while also becoming a trusted resource for business strategy conversations.”
FAQs
Is participation in an employee advocacy program mandatory?
These programs are voluntary, but we’ll help you educate staff on the benefits of participating and create content they feel comfortable sharing to increase engagement.
What social media platforms are best for employee advocacy?
LinkedIn is the most popular platform for employee advocacy, but posting on Twitter and even Facebook can also provide value.
How does employee advocacy tie into cybersecurity?
Cybersecurity companies can benefit from employee advocacy because it helps increase brand reach, bolster credibility and trust, boost employee engagement, and even spread security awareness.
Overall, an employee advocacy campaign can be an invaluable asset for any cybersecurity company, especially when carried out by an experienced and skilled cybersecurity marketing team like Bora. Schedule a discovery call today to learn how we can elevate your marketing efforts with a customer advocacyCustomer advocacy is a form of customer service in which organizations use customers as spokespeople. Customer advocacy is a focused approach to customer service, supported by marketing techniques. Engaging the… campaign.