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How to Best Use a Datasheet in Cybersecurity

How to Best Use a Datasheet in Cybersecurity

by Anastasios Arampatzis | Sep 8, 2022 | Marketing

What is a datasheet? A datasheet is a summary of a cybersecurity product. It identifies the key features, specifications, and other criteria that the reader must comprehend. Think of the datasheet as the ID of your product. It serves as an important communication link...
5 Essential Social Media Marketing Metrics You Need to Measure

5 Essential Social Media Marketing Metrics You Need to Measure

by Joe Pettit | Aug 24, 2022 | Marketing

There are an abundant number of metrics in the social media marketing world, some of them being reach, impressions, audience growth rate, engagement rate, video views, and CPC, to name a few. Pinpointing which ones are the most important for meeting your social media...
Dr. Jessica Barker: Empowering the Human Element of Cybersecurity

Dr. Jessica Barker: Empowering the Human Element of Cybersecurity

by Anastasios Arampatzis | Aug 10, 2022 | Marketing

Dr Jessica Barker is an award-winning global leader in the human nature of cybersecurity. Together with her husband, FC, they are the founders of Cygenta, a boutique company that advocates that the best, sustainable defence against threats needs to take into account...
How to Come up with Good Content Ideas and Titles in Cybersecurity

How to Come up with Good Content Ideas and Titles in Cybersecurity

by Joe Pettit | Aug 4, 2022 | Marketing

There is a LOT of content on the internet. In fact, as of July 22nd, there are 5.93 billion indexed web pages. That’s a lot of content. One of the biggest challenges faced by contemporary content creators is getting their content viewed.  In order to achieve...
Put Your Cybersecurity Content to Work on Social Media

Put Your Cybersecurity Content to Work on Social Media

by Michal Niebauer | Jul 27, 2022 | Marketing

In my last blog, I walked you through the steps and possible obstacles of guest blogging – a practice of externally placing blogs for your clients to gain visibility, readership, and valuable backlinks. In this piece, I want to share with you some dos and don’ts of...
9 Ways to Repurpose Your Cybersecurity Marketing Content

9 Ways to Repurpose Your Cybersecurity Marketing Content

by Joe Pettit | Jul 20, 2022 | Marketing

Content repurposing (aka content recycling) is taking existing content and presenting it in a new format to reach a wider audience and get the most value out of each piece. In addition to the huge benefit of saving you time in the content creation process, some of the...
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