Cybersecurity marketing blog
Will AI Threaten Cybersecurity Blogging?
A few years ago, an auditor approached me and asked if I had heard about a website that could automatically generate a security policy after answering a few questions. I was uncertain whether to accept this as a means of simplifying my job, or a veiled critique. As a...
4 Considerations for Growing Your Cybersecurity Newsletter
Not so long ago, I had the pleasure of writing up a blog discussing how to create a cybersecurity newsletter. And the same way we saw a boom in podcasts, newsletters grew massively in the past three years, partly because more consumers had time to read them and more...
Cybersecurity Marketing Trends to Watch for in 2023
As 2023 gets underway, those of us in the cybersecurity profession approach the new year with guarded optimism. After all, just as there will be magnificent achievements to improve our lives with technology, there are also reasons to be cautious, as technology will...
Build Brand Awareness with Content Marketing
Creating brand awareness can be achieved through both traditional and digital marketing. Brand awareness in traditional marketing can be created through TV ads, billboards, magazines, newspapers, radio, etc. In the digital world, brand awareness can be generated...
Email Marketing: Why it’s still one of the most effective digital marketing strategies
With the rise of social media, you may think that email marketing is outdated – this article will show you why it is still one of the most effective digital strategies. While a well-rounded marketing strategy is always the best approach, ROI on email marketing is...
Cybersecurity Marketers – Why and how to complete review platform landing pages
Review platform landing pages for your product are like an extension of your website, allowing prospective buyers to review and compare product or service information alongside all-important peer feedback, that we know is essential in our buying decisions. More and...
Gamification in B2B Cybersecurity Marketing
Gamification is a term used to describe the incorporation of game mechanics into non-game environments. But to understand its purpose, we have to dig a little deeper beyond the buzzword… No matter your occupation or residence, you likely caught wind of the big shift...
Konstantinos Kakavoulis: You have to know your digital rights to be able to enjoy them
As we are getting toward the end of 2022, I have saved my last interview of the year to be with Konstantinos Kakavoulis, co-founder of the non-profit, civil society privacy organization Homo Digitalis to talk about digital rights. Disclaimer: I am also a member of...
Why Employee Advocacy Is Crucial for Building Your Brand
Employee advocacy is being implemented more than ever and has become a key objective for many companies. And it’s not surprising - the results are very positive. In a world where everything is becoming virtual, and all things happen online, it’s imperative that you...
How Cybersecurity Client Testimonials Increase Your Credibility
Marketers in cybersecurity use client testimonials to increase their credibility by leveraging Social proof (or consensus), one of the 6 psychological principles of persuasion. A client testimonial is an endorsement of your product or service that is provided by a...
