How to Best Use a Datasheet in Cybersecurity
What is a datasheet? A datasheet is a summary of a cybersecurity product. It identifies the key features, specifications, and other criteria that the reader must comprehend. Think of the datasheet as the ID of your product. It serves as an important communication link...
5 Essential Social Media Marketing Metrics You Need to Measure
There are an abundant number of metrics in the social media marketing world, some of them being reach, impressions, audience growth rate, engagement rate, video views, and CPC, to name a few. Pinpointing which ones are the most important for meeting your social media...
Dr. Jessica Barker: Empowering the Human Element of Cybersecurity
Dr Jessica Barker is an award-winning global leader in the human nature of cybersecurity. Together with her husband, FC, they are the founders of Cygenta, a boutique company that advocates that the best, sustainable defence against threats needs to take into account...
How to Come up with Good Content Ideas and Titles in Cybersecurity
There is a LOT of content on the internet. In fact, as of July 22nd, there are 5.93 billion indexed web pages. That’s a lot of content. One of the biggest challenges faced by contemporary content creators is getting their content viewed. In order to achieve...
Put Your Cybersecurity Content to Work on Social Media
In my last blog, I walked you through the steps and possible obstacles of guest blogging – a practice of externally placing blogs for your clients to gain visibility, readership, and valuable backlinks. In this piece, I want to share with you some dos and don’ts of...
9 Ways to Repurpose Your Cybersecurity Marketing Content
Content repurposing (aka content recycling) is taking existing content and presenting it in a new format to reach a wider audience and get the most value out of each piece. In addition to the huge benefit of saving you time in the content creation process, some of the...
How to Place Cybersecurity Blogs in External Publications
Marketing is an industry that encompasses many vastly different tasks. You could be managing projects, creating marketing campaigns, promoting products (in our case mostly blogs and other written content), conducting market research… All different areas where you...
Cybersecurity Marketing: A Beginners Journey.
I am a newcomer to the field of cybersecurity marketing. It can be difficult for anyone starting a new career, a matter that isn’t helped these days by the proliferation of acronyms and idioms, especially in the cybersecurity field. This blog can serve as a guide for...
Blogs; what are they and why are they so popular?
By Marie Pettit. What makes for a successful blog? And how do you make yours one that people want to read? According to the Cambridge Dictionary, a blog can be defined as “a regular record of your thoughts, opinions, or experiences that you put on the internet for...
Cybersecurity Marketing and Empathy – a discussion with Andra Zaharia
Let me start by saying that I consider Andra Zaharia a very good friend of mine. We share a lot of common stories and backgrounds. We also share our passion for a human-centric approach to cybersecurity – whether this is for marketing purposes or for protecting data...
How to Rank on Google with Link-Building and Backlinks
If you own a website, you probably wonder how to get your cybersecurity content to rank 1st on Google. We live in a competitive digital world, and even if the quality is excellent, it can be very tough and expensive to get your content seen. It’s important to...
