Cybersecurity Marketing in 2023: 12 Industry Experts Look Ahead
What image springs to mind when you think of the cybersecurity profession? Something like a digital soccer goalie in a business suit, maybe? A large part of cybersecurity is indeed about defending against intruders, preempting attacks, and staying ahead of the...
What Is Image Optimization and Why It Matters for SEO
Are you looking to take your SEO efforts to the next level? If so, image optimization strategies are one of the most effective ways to achieve your goals. Image optimization can help improve your website speed, boost rankings in SERPs, and increase visibility on...
Cybersecurity: The Best Way to Market is to Support Your Audience
I have a long-term plan based on my love for the InfoSec community: I want to convince companies that it pays off to support it. And in those (few) cases where management understands, I want to help them out. Or rather, I want to help their existing marketing...
Storytelling Marketing: The Only kind We’ll Remember
It’s no new news that we’re in a market saturated with content. The messages that get heard are the ones our brains find more interesting than all the rest, and – psychologically speaking – those are always going to be stories. Humans are hard-wired for story Lisa...
How to Put Employee Advocacy Into Action
In my last blog, I explained why employee advocacy is crucial for building your brand; now, I will help you put it into action. What is Employee Advocacy? Employee Advocacy refers to promoting a company’s image through its employees. It allows you: To drastically...
Will AI Threaten Cybersecurity Blogging?
A few years ago, an auditor approached me and asked if I had heard about a website that could automatically generate a security policy after answering a few questions. I was uncertain whether to accept this as a means of simplifying my job, or a veiled critique. As a...
4 Considerations for Growing Your Cybersecurity Newsletter
Not so long ago, I had the pleasure of writing up a blog discussing how to create a cybersecurity newsletter. And the same way we saw a boom in podcasts, newsletters grew massively in the past three years, partly because more consumers had time to read them and more...
Cybersecurity Marketing Trends to Watch for in 2023
As 2023 gets underway, those of us in the cybersecurity profession approach the new year with guarded optimism. After all, just as there will be magnificent achievements to improve our lives with technology, there are also reasons to be cautious, as technology will...
Build Brand Awareness with Content Marketing
Creating brand awareness can be achieved through both traditional and digital marketing. Brand awareness in traditional marketing can be created through TV ads, billboards, magazines, newspapers, radio, etc. In the digital world, brand awareness can be generated...
Email Marketing: Why it’s still one of the most effective digital marketing strategies
With the rise of social media, you may think that email marketing is outdated – this article will show you why it is still one of the most effective digital strategies. While a well-rounded marketing strategy is always the best approach, ROI on email marketing is...
Cybersecurity Marketers – Why and how to complete review platform landing pages
Review platform landing pages for your product are like an extension of your website, allowing prospective buyers to review and compare product or service information alongside all-important peer feedback, that we know is essential in our buying decisions. More and...
