Cybersecurity marketing blog
How to Become a Privacy-Friendly Cybersecurity Marketing Agency
At Bora, we want to offer our clients the best possible experience and build trusted relationships. Our commitment to respecting and protecting their personal and sensitive information is part of these trusted relationships. Respecting our clients’ privacy is not just...
My Highlights from Infosecurity Europe 2023
Infosecurity Europe is, without a doubt, the UK's biggest cybersecurity event. But the past few years have seen the exhibition plagued by issues; in 2020 and 2021, COVID-19 forced organizers to cancel the in-person event; in 2022, train strikes significantly impacted...
Why use advocacy strategy on tech review site Gartner Peer Insights?
What is Gartner Peer Insights? A technology rating and review site Gartner Peer Insights is a technology solution and service rating and review site. It fulfills the in-market buyer need for more than just industry analysis to learn about enterprise products and...
Siobhan Solberg: The Symphony of Privacy and Marketing
When I was asked to conduct my first interview of 2023 for the Bora blog, I was thinking about whom to invite to speak about cybersecurity, privacy, and marketing. Well, the Universe has some strange ways of bringing people into your path, as it was at this time that...
The Dos of Email Marketing Copy Writing
With tons of businesses competing for attention in the digital realm, crafting email marketing copy that truly captivates your audience can be a challenge. Considering that email marketing boasts a higher return on investment than any other channel, maximizing your...
Creating Meaningful Interaction: Dynamic Consulting
The digital-first world is one of seemingly endless possibilities, highlighted in recent months by the dramatic rise in AI tools. We are living in exciting and rapidly-changing times, and it truly feels for many of us that the world is our proverbial oyster. That...
Tips on How to Research Content in Cybersecurity
The cybersecurity industry is constantly changing, which can make it difficult to market at times: what is considered best practice today may be actively harmful tomorrow, and what is cutting edge today will soon be old news. There are too many topics, issues,...
AI & Cybersecurity Writing: What Tools Do You Use?
News trends rise and fall, shifting faster than weather patterns. Depending on where you live, it seems a new flavor of the week (or day, in the modern era) bombards you from all angles. Two enduring topics, though, fill global headlines these days: cybersecurity and...
Campaign Kits: How to Create a Cybersecurity Campaign with Multiple Touchpoints
At Bora, we work on a wide variety of content for our cybersecurity clients, including campaign kits. There is nothing more exciting than getting under the skin of a client’s challenge, finding creative ways to unlock a better understanding of that challenge, and then...
How to Compile a Crowdsourced Cybersecurity Blog
What is a crowdsourced cybersecurity blog? The internet has done so much to expand the accessibility of knowledge. It has brought about changes in the way we communicate, as well as the way we collaborate. The speed at which disparate expertise can be combined into a...
