Link-building campaigns play a crucial role in boosting a company’s SEO. They are essential for improving the ranking of websites and webpages, and enhancing page and domain rating (DR).
Task: to improve the domain and page ratings of the Bora website by building backlinks.
Backlinks help to improve page and domain ratings and should be naturally placed into high-quality, useful content that web admins and editors will want to publish. Quality links become a source of website traffic, but link building takes time and effort to deliver results, is a long-term investment, and there is no magic formula.
As a small company, Bora’s domain rating was expectantly low (15), and we were determined to improve our ranking over time. We needed to increase our number of good backlinks to improve website authority and increase the value of our digital assets. We know that a website with good backlinks is rewarded with better search engine rankings and free* organic traffic. This project requires commitment, as it takes a team of dedicated people to work on this over a long period consistently, but once in motion, the results are clear.
*Stay tuned to our blog! There may be changes ahead with the onset of AI.
Our solution was to use these steps consistently whenever and wherever we could companywide:
Boosting our domain rating came with a bunch of awesome perks. These included:
As seen by the images below, over the period that we have been consciously working on building backlinks to improve ranking, our domain rating has increased from 15 to 40. That’s an improvement of 48% every 12 months!