Cybersecurity Marketing in 2023: 12 Industry Experts Look Ahead

We often hear how the cybersecurity profession is extremely broad, however, most people think that it all centers around catching malicious actors, and protecting networks. There is a business side to cybersecurity as well. Your company may make the latest, greatest tool, but without good marketing, it can languish in obscurity. The business of cybersecurity marketing can mean the difference between an organization’s success, or failure.

We asked a group of cybersecurity marketing professionals about some of the key challenges they may face over the next 12 months,  how they plan to approach them, as well as gaining insight around what areas they plan on prioritizing in 2023.

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Marketing
Joanna Stevens

Tech Review Platforms – The What, Why, and How

Leading tech review platforms Gartner Peer Insights and G2 are essential resources for enterprise tech buyers and vendors. These buyers and vendors leverage these sites for research, comparison, and purchasing decisions. With a monthly influx of over 1M enterprise buyers, Gartner Peer Insights offers a unique opportunity for brand visibility and credibility. Its younger competitor,

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Cybersecurity
Kirsten Doyle

Understanding the Cybersecurity Skills Gap: Expert Insights Part 2

The cybersecurity skills gap is a critical challenge in the industry today, with ongoing debates about its causes, urgency, and solutions. This gap encompasses proficiency disparities and challenges in diversity, inclusivity, and accessibility, all exacerbated by a rapidly evolving threat landscape where adversaries continuously adapt their strategies. To illuminate this complex issue, we interviewed 12

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Cybersecurity
Kirsten Doyle

Understanding the Cybersecurity Skills Gap: Expert Insights Part 1

The cybersecurity skills gap is a critical challenge in the industry today, with ongoing debates about its causes, urgency, and solutions. This gap encompasses proficiency disparities and challenges in diversity, inclusivity, and accessibility, all exacerbated by a rapidly evolving threat landscape where adversaries continuously adapt their strategies. To illuminate this complex issue, we interviewed 12

Read More »
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