Cybersecurity Marketing in 2023: 12 Industry Experts Look Ahead

We often hear how the cybersecurity profession is extremely broad, however, most people think that it all centers around catching malicious actors, and protecting networks. There is a business side to cybersecurity as well. Your company may make the latest, greatest tool, but without good marketing, it can languish in obscurity. The business of cybersecurity marketing can mean the difference between an organization’s success, or failure.

We asked a group of cybersecurity marketing professionals about some of the key challenges they may face over the next 12 months,  how they plan to approach them, as well as gaining insight around what areas they plan on prioritizing in 2023.