Cybersecurity Marketing in 2023: 12 Industry Experts Look Ahead

We often hear how the cybersecurity profession is extremely broad, however, most people think that it all centers around catching malicious actors, and protecting networks. There is a business side to cybersecurity as well. Your company may make the latest, greatest tool, but without good marketing, it can languish in obscurity. The business of cybersecurity marketing can mean the difference between an organization’s success, or failure.

We asked a group of cybersecurity marketing professionals about some of the key challenges they may face over the next 12 months,  how they plan to approach them, as well as gaining insight around what areas they plan on prioritizing in 2023.

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Marketing
Josh Breaker-Rolfe

Why Thought Leadership Matters

As a cybersecurity marketing agency, we’re no stranger to a good report. Sourcing, interpreting, and communicating cybersecurity statistics is a significant part of what we do, and we do it well. However, B2B marketing reports – specifically those regarding thought leadership – are somewhat more challenging to come by. Although we have reams of anecdotal

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Marketing
Chester Avey

Why Social Signals Matter for SEO Visibility

As businesses sector-wide look to enhance their digital presence and set themselves up for success in 2024, social media and search engine optimization (SEO) remain imperative. Both channels serve a crucial purpose in helping businesses get the most out of their marketing strategies and help them achieve their goals, whether brand awareness and engagement, boosting

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cybersecurity and the 2024 UK elections
Cybersecurity
Josh Breaker-Rolfe

Cybersecurity Threats to the 2024 UK General Election

On July 4th, 2024, the UK will vote in what is set to be one of the most consequential general elections in recent memory. Whilst noteworthy for political reasons, perhaps a more interesting area of analysis is around the cybersecurity threats to the 2024 U.K general election. The cyber threat landscape has changed dramatically since

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