Authenticity is your moat

Authenticity is your moat

by | Jun 16, 2026 | Interview

Yotam Gutman has been marketing cybersecurity companies for nearly 15 years, watching the industry transform from static websites and trade shows to algorithm-driven channels and LLM-generated content. His current role is VP of Marketing at Zeroport, a Tel Aviv-based...
Great marketing doesn’t always fit on a dashboard

Great marketing doesn’t always fit on a dashboard

by | May 13, 2026 | Interview

Like so many of us, Cindy Valladares fell into cybersecurity. 17 years later, she’s still here, and she wouldn’t have it any other way. Now Head of Brand, Community, and Communications at Filigran, Cindy has built her career across some of the industry’s most...
Nobody gives a sh*t about your product as much as you

Nobody gives a sh*t about your product as much as you

by | May 5, 2026 | Interview

Tricia Howard spent years at Akamai making content sound less like AI, then moved to run marketing Above Security, a startup whose CEO told her on day one to use AI every single day. That experience means she has sharp takes — one of the many qualities she’s known for...