Human touch when everything is commoditized

Human touch when everything is commoditized

by | Jun 30, 2026 | Interview

Chris Tilton is a true cybersecurity marketing veteran. He’s a fractional CMO and event curator who has spent nearly 30 years building marketing teams and scaling cybersecurity startups. In that time, he’s held CMO roles at companies including BugCrowd and Cobalt....
There’s no such thing as stealth anymore

There’s no such thing as stealth anymore

by | Jun 30, 2026 | Interview

Recently, I sat down with Merav Ben Avi, VP of Marketing at YL Ventures, one of the most active seed-stage investors in cybersecurity. Merav’s path to the role is genuinely unusual: she grew up moving between countries as the daughter of a Foreign Service officer,...
Authenticity is your moat

Authenticity is your moat

by | Jun 16, 2026 | Interview

Yotam Gutman has been marketing cybersecurity companies for nearly 15 years, watching the industry transform from static websites and trade shows to algorithm-driven channels and LLM-generated content. His current role is VP of Marketing at Zeroport, a Tel Aviv-based...
Great marketing doesn’t always fit on a dashboard

Great marketing doesn’t always fit on a dashboard

by | May 13, 2026 | Interview

Like so many of us, Cindy Valladares fell into cybersecurity. 17 years later, she’s still here, and she wouldn’t have it any other way. Now Head of Brand, Community, and Communications at Filigran, Cindy has built her career across some of the industry’s most...