Bora
  • Home
  • Services & Pricing
  • Case studies
  • The team
  • Blog
Select Page
Why Employee Advocacy Is Crucial for Building Your Brand

Why Employee Advocacy Is Crucial for Building Your Brand

by Joe Pettit | Dec 1, 2022 | Marketing

Employee advocacy is being implemented more than ever and has become a key objective for many companies. And it’s not surprising – the results are very positive. In a world where everything is becoming virtual, and all things happen online, it’s imperative that...
How Cybersecurity Client Testimonials Increase Your Credibility

How Cybersecurity Client Testimonials Increase Your Credibility

by Joe Pettit | Nov 16, 2022 | Marketing

Marketers in cybersecurity use client testimonials to increase their credibility by leveraging Social proof (or consensus), one of the 6 psychological principles of persuasion. A client testimonial is an endorsement of your product or service that is provided by a...
3 Ways Cybersecurity Marketers can Increase Engagement on LinkedIn

3 Ways Cybersecurity Marketers can Increase Engagement on LinkedIn

by Joe Pettit | Nov 2, 2022 | Marketing

Over the last couple of years, I’m sure you’ve heard marketing influencers talk about how great LinkedIn is as a B2B platform. To put it simply, LinkedIn is a goldmine for businesses. It’s a platform where business professionals congregate, socialize and share...
5 Tips for A Content Marketing Strategy That Delivers Results

5 Tips for A Content Marketing Strategy That Delivers Results

by Joe Pettit | Oct 19, 2022 | Marketing

As the world is becoming increasingly digital with people spending more and more time online, you now have the most powerful marketing tool available at your fingertips: the internet. With a successful content marketing strategy in place, your business can passively...
What is an eBook and why your cybersecurity marketing team needs one

What is an eBook and why your cybersecurity marketing team needs one

by Joe Pettit | Oct 13, 2022 | Marketing

eBooks have really started to become a favorite for all high-performing cybersecurity marketing teams. Experts such as Neil Patel note, “…an eBook may be a prospect’s first interaction with you and your content. As a result, you’ll want to create an incredible first...
« Older Entries
Next Entries »

Recent Posts

  • The most powerful thing in your content strategy cannot be automated
  • The best (and worst) cybersecurity marketing at Infosecurity Europe 2026
  • Vendors are selling you the feeling of security, not the outcome
  • Great marketing doesn’t always fit on a dashboard
  • Bluesky
  • Instagram
  • X
  • Facebook
  • LinkedIn
  • RSS Feed

Categories

Blog (2) Bora News (5) Careers (2) Cybersecurity (111) Interview (6) Marketing (131) Security News Homepage (1) Uncategorized (1)
  • Follow

EXPLORE

Home
The team

POLICY

Terms & Conditions
Copyright Notice
Cookie Policy
AI Policy
Bora
Manage Cookie Consent
Our website uses cookies to provide you with the best experience, to measure its traffic and improve your browsing, as well as to provide you with our newsletter and keep our website secure.

You may "ACCEPT ALL COOKIES," or you may accept “ONLY STRICTLY NECESSARY COOKIES.” Otherwise, you may determine your preferences via the "SETTINGS" button. Learn more about the use of cookies.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
Settings
  • {title}
  • {title}
  • {title}