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Why use advocacy strategy on tech review site Gartner Peer Insights?

Why use advocacy strategy on tech review site Gartner Peer Insights?

by Anastasios Arampatzis | Jun 14, 2023 | Marketing

What is Gartner Peer Insights? A technology rating and review site Gartner Peer Insights is a technology solution and service rating and review site. It fulfills the in-market buyer need for more than just industry analysis to learn about enterprise products and...
Siobhan Solberg: The Symphony of Privacy and Marketing

Siobhan Solberg: The Symphony of Privacy and Marketing

by Anastasios Arampatzis | Jun 7, 2023 | Marketing

When I was asked to conduct my first interview of 2023 for the Bora blog, I was thinking about whom to invite to speak about cybersecurity, privacy, and marketing. Well, the Universe has some strange ways of bringing people into your path, as it was at this time that...
Creating Meaningful Interaction: Dynamic Consulting

Creating Meaningful Interaction: Dynamic Consulting

by Anastasios Arampatzis | May 24, 2023 | Marketing

The digital-first world is one of seemingly endless possibilities, highlighted in recent months by the dramatic rise in AI tools. We are living in exciting and rapidly-changing times, and it truly feels for many of us that the world is our proverbial oyster. That...
AI & Cybersecurity Writing: What Tools Do You Use?

AI & Cybersecurity Writing: What Tools Do You Use?

by Anastasios Arampatzis | May 3, 2023 | Cybersecurity, Marketing

News trends rise and fall, shifting faster than weather patterns. Depending on where you live, it seems a new flavor of the week (or day, in the modern era) bombards you from all angles. Two enduring topics, though, fill global headlines these days: cybersecurity and...
Campaign Kits: How to Create a Cybersecurity Campaign with Multiple Touchpoints

Campaign Kits: How to Create a Cybersecurity Campaign with Multiple Touchpoints

by Anastasios Arampatzis | Apr 26, 2023 | Cybersecurity, Marketing

At Bora, we work on a wide variety of content for our cybersecurity clients, including campaign kits. There is nothing more exciting than getting under the skin of a client’s challenge, finding creative ways to unlock a better understanding of that challenge, and then...
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