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Content Promotion in Cybersecurity Marketing

Content Promotion in Cybersecurity Marketing

by Anastasios Arampatzis | Mar 2, 2022 | Marketing

Cybersecurity is Essential for Future of Businesses The cybersecurity industry has seen immense growth in recent years, particularly due to the attention and coverage of cyber attacks in the mainstream media. There is also no indication this trend is going to change...
3 Best Practices for Strategic Cybersecurity Content Marketing

3 Best Practices for Strategic Cybersecurity Content Marketing

by Anastasios Arampatzis | Feb 23, 2022 | Marketing

If you are in the information security space, you need a strategic cybersecurity content marketing plan, no matter how big or small your company is. To elevate yourself into a thought leadership position or to increase awareness and sales, you have to create content...
Which Is the Best Multi-Factor Authentication System?

Which Is the Best Multi-Factor Authentication System?

by Anastasios Arampatzis | Feb 9, 2022 | Cybersecurity

It appears that multi-factor authentication (MFA) is finally being adopted by many organizations, as well as public websites.  It is unfortunate that when we look at its implementation path, it has been enacted more as an involuntary act, rather than a request by the...
Leveraging Social Media Marketing in the Cybersecurity Industry

Leveraging Social Media Marketing in the Cybersecurity Industry

by Anastasios Arampatzis | Feb 3, 2022 | Marketing

Social media has become an integral part of our lives over the last two decades (remember ICQ?), and therefore it should not come as a big surprise that these beloved virtual town squares are now included in just about any marketing campaign you can think of. The...
Don’t Allow Idioms to Be the Enemy of the Good

Don’t Allow Idioms to Be the Enemy of the Good

by Anastasios Arampatzis | Jan 11, 2022 | Marketing

In business meetings, when a cybersecurity professional is asked to speak, the invitation is often prefaced with a request to avoid idioms and acronyms. Cybersecurity is rich in acronyms – whether they are used to describe a particular technical term or to...
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