Cut the Jargon: Crafting Effective Cybersecurity Content

Cybersecurity is a complex, ever-evolving field. But does our communication about it need to be just as convoluted? Can’t we just cut the jargon and concentrate on crafting effective cybersecurity content that people understand? As content writers, we hold the power to inform, educate, and empower our readers. Unfortunately, a plague of jargon and meaningless buzzwords hinders that effort. Buzzwords like “game-changing” and “next-gen” dilute our message, while phrases like “people are the weakest link” create a harmful narrative.

In a field where clarity and trust are paramount, this trend of indecipherable content undermines our goals. It’s time for cybersecurity content writers to break the jargon habit. This blog aims to spotlight some of the worst offenders and offer actionable alternatives to make our writing more meaningful, effective, and accessible. After all, informed and empowered people are the backbone of a strong cybersecurity posture.

Let’s begin our jargon detox!

“People are the Weakest Link”

This phrase gets tossed around with alarming frequency in cybersecurity circles. But what does it really mean?  It’s intended to highlight the role of human error in security breaches. However, the implications are far more negative. It reduces complex human behavior to a simple point of failure, blaming individuals rather than acknowledging the systemic issues surrounding security.

Here’s why this phrase is problematic:

• It promotes blame culture: Assigning blame ultimately inhibits learning and growth. Instead of focusing on solutions, this fosters fear and avoidance of responsibility.
• It ignores the bigger picture: Yes, humans are vulnerable to manipulation. But technology evolves at lightning speed, and staying perfectly vigilant is unrealistic. Bad actors exploit this gap.
• It lacks empathy: Scammers prey on deeply rooted human biases – curiosity, fear, and a desire to help. This phrase overlooks these psychological realities.

Alternatives That Work

Instead of perpetuating a “weakest link” narrative, let’s reframe the conversation:

• “Humans are a critical aspect of cybersecurity” – Acknowledges the importance of human action without negativity.
• “Scammers exploit human biases to…” illuminates cybercriminals’ manipulative tactics, creating awareness for prevention.
• “Training and technology must work together to empower users” – Provides a solution-oriented, collaborative approach.

Language matters, and words build worlds. By shifting our phrasing, we move towards building a more constructive and supportive cybersecurity culture – one that recognizes the need for user-focused security practices, education, and support.

“Whitelisting” and “Blacklisting”: Time for an Update

These terms have been cybersecurity staples for a long time. They describe the process of creating lists to control access: allowing access only to those on a “whitelist” (approved list) and denying those on a “blacklist” (blocked list).

However, the terminology itself is facing scrutiny:

• Potential Racial Bias: The terms “whitelist” and “blacklist” have historical connotations linked to racial segregation. While unintentional in cybersecurity, this underlying meaning can be insensitive and exclusionary.
• Shifting Landscape: The National Cyber Security Centre (NCSC) in the UK has already adopted the terms “allow list” and “deny list” to promote inclusivity by adopting more mindful language choices in the field.

Moving Forward with Clearer Language

By adopting “allow list” and “deny list,” we promote clear communication while aligning with best practices. Remember, the goal is to ensure everyone understands the access control mechanism in place.

Here’s how to implement the change:

• Update Your Content: Revise any existing content using “whitelist” and “blacklist” to “allow list” and “deny list.”
• Be Consistent: Maintain consistency throughout your writing to avoid confusion for readers.

This small shift in terminology represents a step towards a more inclusive and welcoming cybersecurity environment.

“Hacker” vs. “Cybercriminal”: Words Matter

The word “hacker” carries a strange duality. In tech circles, it often describes someone with exceptional coding skills, a healthy dose of curiosity, and a drive for innovation. These folks are explorers, pushing the boundaries of what’s possible.

Unfortunately, mainstream media has distorted the term. Headlines scream about “hackers” wreaking havoc. This conflation of “hacker” with “cybercriminal” does a tremendous disservice.

Why it’s crucial to get this right:

• Misrepresenting a Community: Painting all hackers as criminals erases the positive contributions of ethical and talented coders.
• Creating Confusion: The lack of distinction muddles the nature of cyber threats for the general public.
• Deterring Talent: Negative connotations may discourage young people from exploring cybersecurity as a positive career path.

Let’s Be Precise

We must actively reclaim the term “hacker” for its original intent and ditch it when describing malicious activity. Instead, we have plenty of accurate options:

• Malicious actors
• Bad actors
• Cybercriminals
• Adversaries
• Scammers
• Fraudsters

By using clear and specific terminology, we communicate more effectively about the nature of cybersecurity threats. This precision leads to better understanding and more informed defense strategies.

Buzzwords to Banish: “Game-changing,” “Next-gen,” “Next-level”

Flashy headlines love them, but these buzzwords rarely add value to cybersecurity content. Consider how often you see phrases like:

• “Game-changing AIWhat is AI? Artificial Intelligence (AI) refers to the simulation of human intelligence processes by computers in an aim to mimic or exceed human cognitive abilities across a range of domains.... More cybersecurity solution”
• “Next-gen XDR technology”
• “Take your security to the next level”

What do these phrases actually tell you? Not much.  Here’s why we need to ditch them:

• They lack substance: These terms are vague and overused to the point of meaninglessness. They offer hype, not information.
• They obscure actual benefits: Instead of highlighting a solution’s specific advantages, these buzzwords mask features with fluff.
• They mislead readers: “Game-changing” and “next-level” set unrealistic expectations for solutions, potentially disappointing clients.

Aim for Accuracy and Value

Focus on describing the how and the why a solution works:

• Instead of: “Next-gen XDR technology”
• Try: “Advanced XDR solution with automated threat detection and response capabilities.”

This shift emphasizes the offering’s core functionality and value, aiding the reader in understanding its true benefits.

Let’s strive for content that informs and empowers, not just creates an empty buzz!

“AI-Powered Solutions”: Temper Hype with Reality

Artificial Intelligence (AI) holds immense potential to transform cybersecurity.  However, the term “AI-powered” risks becoming just another buzzword if we aren’t careful. Here’s how to ensure your message remains informative:

• Acknowledge Limitations: AI in cybersecurity is often in the early stages of development. Overstating its capabilities creates unrealistic expectations.
• Highlight Human Partnership: AI is a powerful tool that augments human intelligence, not replaces it. Emphasize collaboration between AI and expert analysts.
• Focus on Specifics: Instead of vague “AI-powered,” outline the type of AI used (machine learningWhat is Machine Learning?Machine learning is a subset of Artificial Intelligence (AI) that involves the development of algorithms and models that enable computers to make predictions or decisions based on... More? neural networks?) and its specific function (threat detection, anomaly identification, etc.).

Practical Examples

• Instead of: “AI-powered threat detection platform”
• Try: “Machine learning-based threat detection platform that identifies anomalous network behavior in real-time.”

By being honest about AI’s role in cybersecurity solutions, we build trust with our audience. Clarity prevents them from being disappointed by underdelivering technology while still accurately showcasing its potential.

Respect Your Audience, Elevate the Conversation

As cybersecurity content writers, we have a responsibility to communicate clearly and thoughtfully.  Replacing jargon, using inclusive language, and ditching hyped-up buzzwords isn’t just about better writing – it’s about respecting our audience’s time and intelligence.

Let’s make a conscious effort to elevate the cybersecurity conversation. By doing so, we build trust, empower readers, and champion inclusivity. Let’s be the change we want to see in cybersecurity content – writing that informs, inspires, and truly adds value.

If you found this blog post about crafting effective cybersecurity content helpful, you can find many more informative articles in our back catalog here.