Bora
  • Home
  • Services & Pricing
  • Case studies
  • The team
  • Blog
Select Page
Leveraging Social Media Marketing in the Cybersecurity Industry

Leveraging Social Media Marketing in the Cybersecurity Industry

by Anastasios Arampatzis | Feb 3, 2022 | Marketing

Social media has become an integral part of our lives over the last two decades (remember ICQ?), and therefore it should not come as a big surprise that these beloved virtual town squares are now included in just about any marketing campaign you can think of. The...
3 Reasons Why LinkedIn Deserves Cyber Security Marketers Attention in 2022

3 Reasons Why LinkedIn Deserves Cyber Security Marketers Attention in 2022

by Joe Pettit | Jan 19, 2022 | Marketing

When LinkedIn burst onto the social media scene, it positioned itself as a social media platform where professionals can showcase their professional experiences and achievements. Fast forward to 2022, it has become ‘THE’ place to be for cyber security marketing...
Don’t Allow Idioms to Be the Enemy of the Good

Don’t Allow Idioms to Be the Enemy of the Good

by Anastasios Arampatzis | Jan 11, 2022 | Marketing

In business meetings, when a cybersecurity professional is asked to speak, the invitation is often prefaced with a request to avoid idioms and acronyms. Cybersecurity is rich in acronyms – whether they are used to describe a particular technical term or to...
Don’t be a Voice Bandit – How to Edit Professional Writing

Don’t be a Voice Bandit – How to Edit Professional Writing

by Anastasios Arampatzis | Dec 15, 2021 | Marketing

Writing is not easy.  Whether a person is attempting to write a full-length novel, a short essay, or a blog, it takes thought and effort.  Many years ago, a writer was credited with stating that writing is easy. “I just sit at my typewriter until beads of blood form...
Editing for Cybersecurity is a Gentle Art

Editing for Cybersecurity is a Gentle Art

by Anastasios Arampatzis | Dec 1, 2021 | Marketing

Do you remember the early years of schooling, when you were just learning how to construct sentences?  In English, there are novel techniques that were developed to assist a person in figuring out what was considered “proper” use of the language.  ...
What Is a Pillar Page? Building Page Authority in Cybersecurity

What Is a Pillar Page? Building Page Authority in Cybersecurity

by Joe Pettit | Nov 17, 2021 | Marketing

In the cybersecurity marketing world, we hear a lot of terms thrown around when we talk about content marketing. Search Engine Optimization (SEO)…Domain Authority…Search Engine Results Pages (SERP)…these are just a few terms that are often used. However, one term that...
« Older Entries
Next Entries »

Recent Posts

  • Authenticity is your moat
  • The most powerful thing in your content strategy cannot be automated
  • The best (and worst) cybersecurity marketing at Infosecurity Europe 2026
  • Vendors are selling you the feeling of security, not the outcome
  • Bluesky
  • Instagram
  • X
  • Facebook
  • LinkedIn
  • RSS Feed

Categories

Blog (2) Bora News (5) Careers (2) Cybersecurity (111) Interview (7) Marketing (131) Security News Homepage (1) Uncategorized (1)
  • Follow

EXPLORE

Home
The team

POLICY

Terms & Conditions
Copyright Notice
Cookie Policy
AI Policy
Bora
Manage Cookie Consent
Our website uses cookies to provide you with the best experience, to measure its traffic and improve your browsing, as well as to provide you with our newsletter and keep our website secure.

You may "ACCEPT ALL COOKIES," or you may accept “ONLY STRICTLY NECESSARY COOKIES.” Otherwise, you may determine your preferences via the "SETTINGS" button. Learn more about the use of cookies.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
Settings
  • {title}
  • {title}
  • {title}