Marketing Glossary
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- Backlink StrategyWhat is a Backlink Strategy?A backlink strategy, also known as a link-building or inbound link strategy, is part of a broader marketing strategy and involves placing hyperlinks on external websites... More
- Bounce RateWhat is Bounce Rate? Bounce rate is a fundamental metric in web analytics that provides insights into how effectively a website engages visitors. It measures the percentage of visitors who... More
- Business-to-Business (B2B) MarketingWhat is B2B Marketing?B2B marketing, or business-to-business marketing, is an umbrella term for a business's strategies and practices to promote its products or services to other companies. Unlike B2C (business-to-consumer)... More
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- Call to Action (CTA) What is a Call to Action? A Call to Action (CTA) prompts a person towards a specific undertaking. It is fundamental to marketing, advertising, web design, and content creation, guiding people... More
- Click-Through Rate (CTR)What is Click-Through Rate (CTR)? Click-through rate (CTR) is a metric that measures the effectiveness of an online advertisement, campaign, or content piece. It represents the percentage of people who... More
- Content CreationWhat is Content Creation? Content creation refers to generating material, such as text, images, videos, or audio for online or offline platforms. Organizations typically create content to engage an audience,... More
- Content ManagementWhat is Content Management? Content management is the process of creating, storing, accessing, governing, retrieving, and refining the information that companies want to present to their customers. Because brands are... More
- Customer AdvocacyCustomer advocacy is a form of customer service in which organizations use customers as spokespeople. Customer advocacy is a focused approach to customer service, supported by marketing techniques. Engaging the... More
- Cybersecurity Content MarketingWhat is Cybersecurity Content Marketing? Cybersecurity content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience... More
- Cybersecurity Marketing AgencyWhat is a Cybersecurity Marketing Agency? A cybersecurity marketing agency specializes in creating and executing marketing strategies for cybersecurity products and services. These agencies deeply understand the cybersecurity landscape, including... More
- Cybersecurity NewsAbout Cybersecurity News Cybersecurity news encompasses a broad range of information. It includes current events, as well as advice about protecting computers, networks, programs, and data from unauthorized access, attacks,... More
- Cybersecurity NewsletterWhat is a Cybersecurity Newsletter?A cybersecurity newsletter is a specialized digital publication designed to keep its readers informed about the latest developments, trends, and threats in the realm of cybersecurity.... More
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- Email MarketingWhat is Email Marketing? Email marketing may seem like an obvious route of notifying your audience of new releases, products, and services, however, it also serves a subtler function. It... More
- Employee AdvocacyEmployee advocacy is a marketing technique whereby an organization's staff act as spokespeople for the brand. Employee advocacy is a marketing technique in which an organization empowers and encourages employees... More
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- Go-To-Market (GTM)What is a Go-To-Market (GTM) Strategy?A Go-To-Market (GTM) strategy outlines the steps a company takes to bring its product or service to consumers. It’s a detailed plan for launching a... More
- Guest PostingWhat is Guest Posting? Guest posting, in the context of the cybersecurity industry, refers to the practice where an individual or organization contributes a blog post or article to another's... More
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