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Cybersecurity Marketers – Why and how to complete review platform landing pages

Cybersecurity Marketers – Why and how to complete review platform landing pages

by Anastasios Arampatzis | Dec 21, 2022 | Marketing

Review platform landing pages for your product are like an extension of your website, allowing prospective buyers to review and compare product or service information alongside all-important peer feedback, that we know is essential in our buying decisions. More and...
Gamification in B2B Cybersecurity Marketing

Gamification in B2B Cybersecurity Marketing

by Anastasios Arampatzis | Dec 15, 2022 | Marketing

Gamification is a term used to describe the incorporation of game mechanics into non-game environments. But to understand its purpose, we have to dig a little deeper beyond the buzzword… No matter your occupation or residence, you likely caught wind of the big shift...
Konstantinos Kakavoulis: You have to know your digital rights to be able to enjoy them

Konstantinos Kakavoulis: You have to know your digital rights to be able to enjoy them

by Anastasios Arampatzis | Dec 7, 2022 | Cybersecurity

As we are getting toward the end of 2022, I have saved my last interview of the year to be with Konstantinos Kakavoulis, co-founder of the non-profit, civil society privacy organization Homo Digitalis to talk about digital rights. Disclaimer: I am also a member of...
4 Reasons Why Cybersecurity Marketers Should Invest in Customer Advocacy

4 Reasons Why Cybersecurity Marketers Should Invest in Customer Advocacy

by Anastasios Arampatzis | Nov 10, 2022 | Marketing

Cybersecurity marketing is just like any other business – if you are not running a customer advocacy program, then consequently, there’s a reason why you are not being prospected. So, as the need to evolve your B2B playbook grows, having a website is no longer...
Fareedah Shaheed: Protecting families online is taking a journey with them

Fareedah Shaheed: Protecting families online is taking a journey with them

by Anastasios Arampatzis | Oct 27, 2022 | Cybersecurity

October is the month devoted to activities to raise awareness of cybersecurity and privacy risks and ways to overcome these. It is “the Super Bowl of cybersecurity” as Tazin Khan mentioned in a recent podcast. Deciding whom to interview for a blog to celebrate...
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