Bora
  • Home
  • Services & Pricing
  • Case studies
  • The team
  • Blog
Select Page
Liz Kelly: The purpose of cybersecurity marketing is to educate people

Liz Kelly: The purpose of cybersecurity marketing is to educate people

by Anastasios Arampatzis | Oct 5, 2022 | Marketing

As part of my interviews for the Bora blog, I had the pleasure to chat with Liz Kelly about the challenges, opportunities, and best practices of cybersecurity marketing. Liz Kelly is the Social Program Manager at Thales Cloud Security and shares a vast experience in...
5 Tips on Creating a Stellar Cybersecurity Case Study

5 Tips on Creating a Stellar Cybersecurity Case Study

by Anastasios Arampatzis | Sep 28, 2022 | Marketing

Your potential client has done their homework. They have created a list of specifications. They have compared several potential cybersecurity solutions (including yours). They visited your website and spoke with a salesperson. They have downloaded your datasheet...
How to Create an Engaging Cybersecurity Webinar

How to Create an Engaging Cybersecurity Webinar

by Anastasios Arampatzis | Sep 21, 2022 | Marketing

2020 was a magnificent year for webinar attendance, and no prizes for guessing the reasons behind that. According to ON24 April, 2020 saw a 167% increase in webinars run on their hosting platform, compared to the 2019 average. So, what are we seeing now? What role do...
How to Best Use a Datasheet in Cybersecurity

How to Best Use a Datasheet in Cybersecurity

by Anastasios Arampatzis | Sep 8, 2022 | Marketing

What is a datasheet? A datasheet is a summary of a cybersecurity product. It identifies the key features, specifications, and other criteria that the reader must comprehend. Think of the datasheet as the ID of your product. It serves as an important communication link...
Dr. Jessica Barker: Empowering the Human Element of Cybersecurity

Dr. Jessica Barker: Empowering the Human Element of Cybersecurity

by Anastasios Arampatzis | Aug 10, 2022 | Marketing

Dr Jessica Barker is an award-winning global leader in the human nature of cybersecurity. Together with her husband, FC, they are the founders of Cygenta, a boutique company that advocates that the best, sustainable defence against threats needs to take into account...
« Older Entries
Next Entries »

Recent Posts

  • The most powerful thing in your content strategy cannot be automated
  • The best (and worst) cybersecurity marketing at Infosecurity Europe 2026
  • Vendors are selling you the feeling of security, not the outcome
  • Great marketing doesn’t always fit on a dashboard
  • Bluesky
  • Instagram
  • X
  • Facebook
  • LinkedIn
  • RSS Feed

Categories

Blog (2) Bora News (5) Careers (2) Cybersecurity (111) Interview (6) Marketing (131) Security News Homepage (1) Uncategorized (1)
  • Follow

EXPLORE

Home
The team

POLICY

Terms & Conditions
Copyright Notice
Cookie Policy
AI Policy
Bora
Manage Cookie Consent
Our website uses cookies to provide you with the best experience, to measure its traffic and improve your browsing, as well as to provide you with our newsletter and keep our website secure.

You may "ACCEPT ALL COOKIES," or you may accept “ONLY STRICTLY NECESSARY COOKIES.” Otherwise, you may determine your preferences via the "SETTINGS" button. Learn more about the use of cookies.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
Settings
  • {title}
  • {title}
  • {title}