Content Creation
A long-term client asked Bora to help them create a Survival Guide eBook that would:
- Bring clarity to the cybersecurity space
- Arm CISOs with actionable information
- Provide insights into four key emerging trends: Identity, Data, Infrastructure/Cloud, and Code.
Introduction
Our client is a global leader in enterprise technology. They manufacture and sell much of the equipment used to power the internet, including routers, switches, and firewalls.
Each year the client contacts Bora to help them create a Survival Guide eBook for CISOs that encapsulates four emerging trends from the Startup Ecosystem.
“Thank you for all your help and hard work! You have been a fabulous team and partners to work with.” – Head of Emerging Technology and Incubation Portfolio Development
Challenge
Our client has the unique ability to offer insights and recommendations to CISOs due to their long history as investors and acquirers and their strong connections with venture capital firms and CISOs at organizations across the globe.
Their main goals were to:
- Gather the insights and recommendations from the respective venture capitals firms and CISOs
- Identify relevant emerging trends
- Advice on top security practices
Their main challenges were:
- No expert writer in the field of cybersecurity within the organization
- Tight deadline
Solution
Bora helped the client by:
- Managing and gathering the insights and recommendations from the four respective venture capitals firms involved in the project
- Freeing up their time so that they could work on strategy and other business projects
- Providing them with fresh ideas and diverse viewpoints. Our industry expert writer was able to express the client’s thoughts in a way they had not previously considered
- Meeting the client’s tight deadlines
Benefit
Outsourcing the creation of an eBook was an easy and effective way for our client to enjoy the benefits without having to do all the work. Bora saved them time and resources while providing top quality expert content that matched the organization’s high standards.
Our client’s ability to trust in our expertise resulted in the creation of a Survival Guide eBook with valuable, data-rich analysis that has served as a window into the future of cybersecurity startup capabilities.
Content creation is the ultimate inbound marketing practice. When you create content, you're providing free and useful information to your audience, attracting potential customers to your website, and retaining existing customers through quality engagement.
Result
Our client’s ability to trust in our expertise resulted in the creation of a Survival Guide eBook with valuable, data-rich analysis that has served as a window into the future of cybersecurity startup capabilities.
See some examples of the content we’ve created for other clients here.
Find out more about the services that Bora provides.